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Contents
Front Matter
Introduction
1.
Chapter 1
2.
Marketing Concepts and its Evolution
3.
Nature, scope and importance of marketing
4.
Selling versus Marketing
5.
Emerging Concepts in Marketing
6.
Marketing Mix
7.
Marketing Environment
8.
Changing Marketing Environment
9.
Factors affecting Marketing Decisions
10.
Consumerism
11.
Marketing Segmentation
12.
Effective Marketing Segmentation Criteria
13.
Market Analysis and Selection
14.
Marketing Information System
15.
Consumer Behaviour
16.
Consumer satisfaction and consumer delight
17.
Model to study Consumer Behaviour
18.
Management of Sales Force
19.
Holistic Marketing Orientation and Customer Value
20.
Adapting Marketing to New Liberalised Economy
21.
Changing Marketing Practices: Digitalization & Customization
22.
Sales Forecasting
23.
Criteria of Good Sales Forecast
24.
Rural Marketing
25.
Marketing Planning
26.
Services Marketing
27.
Strategic Marketing
28.
Marketing Research
29.
Scientific Way of Doing Marketing Research
30.
Product Planning and Analysis
31.
Target Marketing
32.
Supply Chain Management
33.
Branding and Positioning, Packaging & Labelling
34.
Product Life Cycle
35.
Pricing: Factors affecting pricing
36.
Pricing: Methods and Strategies
37.
Place Decision
38.
Channel Design and Management
39.
Promotion Decision
40.
Media Selection and Advertising Effectiveness
41.
Sales promotion: personal selling
Back Matter
Appendix
Marketing Management
This is where you can add appendices or other back matter.