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Contents
Front Matter
Introduction
1.
Managerial Economics: Conceptual Framework,Nature and scope
2.
Overview of Important Terms and Concepts in Managerial Economics
3.
Elements of Decision Theory and Decision Analysis
4.
Demand and Demand Functions
5.
Elasticity of Demand
6.
Consumer Behaviour Theory and Cardinal Utility
7.
Indifference Curve Analysis-I
8.
Indifference Curve Analysis-II
9.
Revealed Preference Theory of Demand
10.
Demand Estimation and Forecasting
11.
The Production Theory
12.
Definition, Objectives, Functions and Nature of Accounting
13.
Theory of Cost-I
14.
Theory of Cost-II
15.
Break Even Analysis
16.
Asymmetric Information
17.
Externalities and Public Goods
18.
Market and Market Structure
19.
Perfect Competition
20.
Monopoly
21.
Monopolistic Competition
22.
Oligopoly
23.
Pricing Decisions - I
24.
Pricing Decisions -II
25.
Organisational Goals- Overview, Cyert and March’s Behavioural model
26.
Organizational Goals-II: Managerial Theories of the firm (1)
27.
Organizational Goals-III: Managerial Theories of the firm
28.
Macroeconomic Aggregates and Concepts
29.
National Income: Concept and Measurement
30.
Simple Keynesian Model
31.
Consumption and Investment
32.
Money Supply and Demand
33.
IS LM Model
34.
Monetary Policy
35.
Fiscal Policy
36.
Public Finance : Introductory Issues
37.
Taxes of Centre and States
38.
Inflation
39.
Business Cycle
40.
Government and Industry Emerging Issues in Managerial Economics
Back Matter
Appendix
Managerial Economics
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