{"id":136,"date":"2018-07-12T04:56:11","date_gmt":"2018-07-12T04:56:11","guid":{"rendered":"http:\/\/lisp20.epgpbooks.inflibnet.ac.in\/?post_type=chapter&#038;p=136"},"modified":"2018-12-07T08:41:02","modified_gmt":"2018-12-07T08:41:02","slug":"constructing-media-message","status":"publish","type":"chapter","link":"https:\/\/ebooks.inflibnet.ac.in\/lisp20\/chapter\/constructing-media-message\/","title":{"rendered":"Constructing Media Message"},"content":{"raw":"<div><span style=\"float: right\"><a href=\"https:\/\/youtu.be\/YzIRw1HQUeg\" target=\"_blank\" rel=\"noopener\"><img src=\"http:\/\/epgpbooks.inflibnet.ac.in\/wp-content\/uploads\/2018\/11\/download.png\" alt=\"epgp books\" width=\"75px\" height=\"75px;\" \/><\/a>\r\n<\/span><\/div>\r\n<div>\r\n<ul>\r\n \t<li><strong>Structure of Module<\/strong><\/li>\r\n<\/ul>\r\n&nbsp;\r\n\r\n1\u00a0 \u00a0Media Message:\u00a0 Concept\r\n\r\n2\u00a0 \u00a0Graphic Software\r\n\r\n2.1 Text Editing\r\n\r\n2.2 Image Editing\r\n\r\n2.3 Audio Editing\r\n\r\n2.4 Video Editing\r\n\r\n2.5 Desktop Publishing\r\n\r\n2.6 Website Design\r\n\r\n<\/div>\r\n&nbsp;\r\n<div>\r\n\r\n<strong>Media message: Concept<\/strong>\r\n\r\n&nbsp;\r\n<p style=\"text-align: justify\">Any message containing text, photograph, audio or video is a media message. There are various mediums\/platforms available to send\/share these media messages. You can share messages using digital means like Mobile, Tablet, Laptop, Pen Drives, TV, Radio etc or using non-digital forms like printed magazines, newsletters etc.<\/p>\r\n&nbsp;\r\n<p style=\"text-align: justify\">The message received\/collected need to be transformed to ensure that original intent of the message is retained while sharing. If the message is not transformed or edited properly the originality of the content or story gets lost. This process is called creation of media messages<\/p>\r\n&nbsp;\r\n<p style=\"text-align: justify\">There are tools used to create or edit a message before sharing. The scope of this module is to share the list of tools and how they are used in a most effective manner.<\/p>\r\n&nbsp;\r\n\r\n<img class=\"alignnone size-full wp-image-139 aligncenter\" src=\"http:\/\/lisp20.epgpbooks.inflibnet.ac.in\/wp-content\/uploads\/sites\/24\/2018\/07\/1-59.png\" alt=\"\" width=\"524\" height=\"185\" \/>\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n<strong>2. Graphic Software:<\/strong>\r\n\r\n&nbsp;\r\n<p style=\"text-align: justify\">There are multiple graphic tools available for various purposes. And therefore it is important to understand about software and their usages. Same software can be used for designing a layout for printing and editing image for Website.<\/p>\r\n&nbsp;\r\n<p style=\"text-align: justify\">There could be multiple ways of categorizing software. We have depicted following 2 ways to categorize these software:<\/p>\r\n&nbsp;\r\n<ul>\r\n \t<li>Medium<\/li>\r\n \t<li>Technical and Process<\/li>\r\n<\/ul>\r\n&nbsp;\r\n\r\nMedium : The diagram below depicts various platforms for which message needs to be created. Digital tools \/ applications are available which can be used to create messages for respective mediums. User need to understand the logical categorization and usage of applications to use them effectively.\r\n\r\n<\/div>\r\n<img class=\"alignnone size-full wp-image-140 aligncenter\" src=\"http:\/\/lisp20.epgpbooks.inflibnet.ac.in\/wp-content\/uploads\/sites\/24\/2018\/07\/1-60.png\" alt=\"\" width=\"446\" height=\"371\" \/>\r\n<div>\r\n\r\n&nbsp;\r\n<p style=\"text-align: justify\">Technical &amp; Process: The diagram below depicts different categories with few examples of tools\/applications available in that category. We have provided few categories and tools above to limit the scope of this module. We have tried to provide examples of applications which are mostly used by people \u2013 freeware or licensed.<\/p>\r\n\r\n<\/div>\r\n<div>\r\n\r\n<img class=\"alignnone size-full wp-image-141 aligncenter\" src=\"http:\/\/lisp20.epgpbooks.inflibnet.ac.in\/wp-content\/uploads\/sites\/24\/2018\/07\/1-61.png\" alt=\"\" width=\"714\" height=\"411\" \/>\r\n\r\n&nbsp;\r\n<p style=\"text-align: justify\">The diagram above depicts different categories with few examples of tools\/applications available in that category. We have provided few categories and tools above to limit the scope of this module. We have tried to provide examples of applications which are mostly used by people \u2013 freeware or licensed.<\/p>\r\n&nbsp;\r\n<p style=\"text-align: justify\">Applications and tools are not necessarily limited or aligned specifically to platform\/medium. Its up to user to take maximum advantage of the tool where ever possible. For example if user is intending to edit image the choice will be Image Editing application (say Photoshop), irrespective of that photograph is suppose go on Website, Newspaper or on TV Channel.<\/p>\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n<strong>2. 1 Text Editing<\/strong>\r\n\r\n&nbsp;\r\n<p style=\"text-align: justify\">A text editor application or tool is used for editing text. Few applications are available with operating systems you but they are generally very basic where you can just type text with different fonts and font sizes \u2013 these applications does not allow many text edit features \u2013 eg Notepad.<\/p>\r\n<img class=\"alignnone size-full wp-image-142 aligncenter\" src=\"http:\/\/lisp20.epgpbooks.inflibnet.ac.in\/wp-content\/uploads\/sites\/24\/2018\/07\/1-62.png\" alt=\"\" width=\"613\" height=\"136\" \/>\r\n\r\n<\/div>\r\n<img class=\"alignnone size-full wp-image-143 aligncenter\" src=\"http:\/\/lisp20.epgpbooks.inflibnet.ac.in\/wp-content\/uploads\/sites\/24\/2018\/07\/1-63.png\" alt=\"\" width=\"619\" height=\"141\" \/>\r\n<div>\r\n\r\n&nbsp;\r\n<p style=\"text-align: justify\">Word processors like MS Word or AbiWord provides some of the very good features like Spell Check, Word Count, Find &amp; Replace, Table Of Contents etc which are used extensively in professional industry \u2013 Like Magazines, Newspapers, Books etc<\/p>\r\n&nbsp;\r\n\r\n<strong>2. 2 Image Editing<\/strong>\r\n\r\n&nbsp;\r\n<p style=\"text-align: justify\">To understand Image Editing tool its important to understand the concept of image - rather Digital Image. Digital image can be of two types:<\/p>\r\n&nbsp;\r\n\r\n-\u00a0 Pixel Based\r\n\r\n-\u00a0 Vector Based\r\n\r\n&nbsp;\r\n<p style=\"text-align: justify\"><strong>Pixel Based <\/strong>- In a digital image the smallest defined unit is pixel (picture element). And many pixels makes a digital pixel based image. 300 DPI image means - Image having 300 dots per inch (dpi). Digital Pixel image can be captured from any camera (DSLR, Digital or Mobile) or it can be created using Digital Tools or applications.<\/p>\r\n&nbsp;\r\n<p style=\"text-align: justify\">A pixel editing software may allow users to play with images with following features. Very few software may have all these features combined:<\/p>\r\n&nbsp;\r\n<ul>\r\n \t<li>Text Editing and Transformation features<\/li>\r\n \t<li>Image Editing and Transformation features like<\/li>\r\n<\/ul>\r\n<p style=\"padding-left: 60px\">\u00a0 \u00a0 o Color Management<\/p>\r\n<p style=\"padding-left: 60px\">o Filters to apply readymade effects<\/p>\r\n<p style=\"padding-left: 60px\">o Image Size and Resolution<\/p>\r\n<p style=\"padding-left: 60px\">o\u00a0 Layers and Masks<\/p>\r\nAllow file save in various image file formats\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n<p style=\"text-align: justify\"><strong>Vector Based <\/strong>- Vector image is the use of polygons to represent images in computer graphics.<\/p>\r\n<p style=\"text-align: justify\">Vector images are based on vectors, which lead through locations called control points or nodes.<\/p>\r\n&nbsp;\r\n<p style=\"text-align: justify\">Vector based application may have following features. All features may not be part of single software:<\/p>\r\n&nbsp;\r\n<ul>\r\n \t<li style=\"text-align: justify\">Tools to create any shape in Vector accurately\u2013 This particular feature helps in creating creative logo designs and layouts<\/li>\r\n \t<li style=\"text-align: justify\">Color Management<\/li>\r\n \t<li style=\"text-align: justify\">Scale Vector shapes accurately<\/li>\r\n \t<li style=\"text-align: justify\">Text Editing and Transformation features<\/li>\r\n \t<li style=\"text-align: justify\">Printing Features like Preflight Warnings, Print Multiple Documents, PDF Marks etc<\/li>\r\n \t<li style=\"text-align: justify\">Filters to apply readymade effects<\/li>\r\n<\/ul>\r\n<\/div>\r\n<div>\r\n\r\n&nbsp;\r\n<p style=\"text-align: justify\">To edit above mentioned digital images, digital tools or applications are available in the market. These tools are not so easy to use and hence require basic training before usage. There are multiple online trainings available or one can also opt to take classes from institutes.<\/p>\r\n&nbsp;\r\n\r\nRefer to the table below to understand their usage and category\r\n\r\n<img class=\"alignnone size-full wp-image-144 aligncenter\" src=\"http:\/\/lisp20.epgpbooks.inflibnet.ac.in\/wp-content\/uploads\/sites\/24\/2018\/07\/1-64.png\" alt=\"\" width=\"559\" height=\"488\" \/>\r\n\r\n<\/div>\r\n<img class=\"alignnone size-full wp-image-145 aligncenter\" src=\"http:\/\/lisp20.epgpbooks.inflibnet.ac.in\/wp-content\/uploads\/sites\/24\/2018\/07\/1-65.png\" alt=\"\" width=\"559\" height=\"170\" \/>\r\n<div>\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n<strong>3.1 Audio Editing<\/strong>\r\n\r\n&nbsp;\r\n<p style=\"text-align: justify\">Tools or applications used for editing audio clips fall into this category. Audio Editing software is the one used for editing and generating of audio data. Most software can edit music, apply effects and filters, adjust stereo channels etc.<\/p>\r\n&nbsp;\r\n\r\nUser can expect following features in Audio editing softwares:\r\n<ul>\r\n \t<li>Import and Export of various audio file formats for editing<\/li>\r\n \t<li>Ability to record audio from various inputs and store recording data digitally<\/li>\r\n \t<li>Ability to edit duration, start and stop time of audio clips on timeline<\/li>\r\n \t<li style=\"text-align: justify\">Feature to merge or fade into or out among multiple clips. This also allows user to mix multiple sound tracks at various volume levels<\/li>\r\n<\/ul>\r\n<p style=\"text-align: justify\">Please refer to following available audio editing software available in the market:<\/p>\r\n&nbsp;\r\n\r\n<img class=\"alignnone size-full wp-image-146 aligncenter\" src=\"http:\/\/lisp20.epgpbooks.inflibnet.ac.in\/wp-content\/uploads\/sites\/24\/2018\/07\/1-66.png\" alt=\"\" width=\"556\" height=\"235\" \/>\r\n\r\n<\/div>\r\n<div>\r\n\r\n&nbsp;\r\n\r\n<strong>4.1 Video Editing<\/strong>\r\n\r\n&nbsp;\r\n<p style=\"text-align: justify\">Video editing software is the once which can handle post-production video editing of digital video sequences on a computer non-linear editing system (NLE).<\/p>\r\n&nbsp;\r\n<p style=\"text-align: justify\">NLE software is based on a timeline interface where sections of moving image video recordings, known as clips, are laid out in sequence and played back. Such software offers multiple features for trimming, splicing, cutting and arranging clips across the timeline.<\/p>\r\n<img class=\"alignnone size-full wp-image-147 aligncenter\" src=\"http:\/\/lisp20.epgpbooks.inflibnet.ac.in\/wp-content\/uploads\/sites\/24\/2018\/07\/1-67.png\" alt=\"\" width=\"573\" height=\"301\" \/>\r\n\r\n&nbsp;\r\n\r\nUser can expect following features in Video editing software:\r\n<ul>\r\n \t<li>3D Editing<\/li>\r\n \t<li>Animation Tools<\/li>\r\n \t<li>Audio Transitions<\/li>\r\n \t<li>Color Correction<\/li>\r\n \t<li>Direct Camcorder Capture<\/li>\r\n \t<li>Drag and Drop<\/li>\r\n \t<li>DVD Burning<\/li>\r\n \t<li>Green Screen (Chroma Keying)<\/li>\r\n \t<li>HD Support<\/li>\r\n \t<li>Speed Change<\/li>\r\n \t<li>Subtitles<\/li>\r\n \t<li>Video Transitions<\/li>\r\n<\/ul>\r\n<\/div>\r\n<div>\r\n\r\n&nbsp;\r\n\r\n<strong>5.1 Desktop Publishing Software<\/strong>\r\n\r\n&nbsp;\r\n<p style=\"text-align: justify\">Desktop publishing software are the ones which are used for creating page layouts, advanced text editing and image editing for Printing<\/p>\r\n&nbsp;\r\n<p style=\"text-align: justify\">Desktop publishing allows users from various domains to self-publish a wide range of printed matter - eg Posters, Books, Magazines, Pamphlets. These applications can also be use for<\/p>\r\n&nbsp;\r\n<p style=\"text-align: justify\">Designing posters or layouts for print media requires understanding of printing processes as a pre-requisite. Following are the examples of Desktop Publishing Software:<\/p>\r\n&nbsp;\r\n\r\n<img class=\"alignnone size-full wp-image-148 aligncenter\" src=\"http:\/\/lisp20.epgpbooks.inflibnet.ac.in\/wp-content\/uploads\/sites\/24\/2018\/07\/1-68.png\" alt=\"\" width=\"568\" height=\"364\" \/>\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n<strong>6.1 Website Design Software<\/strong>\r\n\r\n&nbsp;\r\n<p style=\"text-align: justify\">There are multiple software available to develop a website. Such software provides pre-defined templates which can be leveraged to develop a website quickly. Infact there are many online tools available to create a website without downloading and installing it on desktop.<\/p>\r\n\r\n<\/div>\r\n<p style=\"text-align: justify\">Online website design software may allow easy drag and drop, designer-made templates, beautiful galleries, mobile optimized, domains, huge image collection and secure hosting,<\/p>\r\n&nbsp;\r\n\r\nWebsite Design software may have following features depending on complexity of respective tool:\r\n\r\n&nbsp;\r\n<ul>\r\n \t<li>Design Templates\/Themes<\/li>\r\n \t<li style=\"text-align: justify\">Search Engine Optimization (SEO) \u2013 This particular feature allows search portals (like Google) to find content\/items listed or available on particular site<\/li>\r\n \t<li style=\"text-align: justify\">Video and Audio Embedding<\/li>\r\n \t<li>Drag and Drop Features<\/li>\r\n \t<li>Static and Dynamic Text\/Images<\/li>\r\n \t<li>Responsive Compatibility<\/li>\r\n \t<li>Marketing Features (like Analytics)<\/li>\r\n \t<li>Hosting Features<\/li>\r\n \t<li>Blogging features<\/li>\r\n<\/ul>\r\n&nbsp;\r\n\r\nFollowing table provides some of the website designing softwares\r\n\r\n&nbsp;\r\n<table class=\"aligncenter\" border=\"1\">\r\n<tbody>\r\n<tr>\r\n<td style=\"width: 40.0625px\"><strong>#<\/strong><\/td>\r\n<td style=\"width: 152.063px\"><strong>Name<\/strong><\/td>\r\n<td style=\"width: 219.063px\"><strong>Free\/Commercial<\/strong><\/td>\r\n<\/tr>\r\n<tr>\r\n<td style=\"width: 40.0625px\">1<\/td>\r\n<td style=\"width: 152.063px\">Wix<\/td>\r\n<td style=\"width: 219.063px\">Free &amp; Commercial<\/td>\r\n<\/tr>\r\n<tr>\r\n<td style=\"width: 40.0625px\">2<\/td>\r\n<td style=\"width: 152.063px\">SquareSpace<\/td>\r\n<td style=\"width: 219.063px\">Free &amp; Commercial<\/td>\r\n<\/tr>\r\n<tr>\r\n<td style=\"width: 40.0625px\">3<\/td>\r\n<td style=\"width: 152.063px\">Weebly<\/td>\r\n<td style=\"width: 219.063px\">Free &amp; Commercial<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<table>\r\n<tbody>\r\n<tr>\r\n<td><strong>you can view video on Constructing Media Message<\/strong><\/td>\r\n<td><a href=\"https:\/\/youtu.be\/YzIRw1HQUeg\" target=\"_blank\" rel=\"noopener\"><img class=\"alignnone wp-image-120\" src=\"http:\/\/epgpbooks.inflibnet.ac.in\/wp-content\/uploads\/2018\/11\/download.png\" alt=\"\" width=\"36\" height=\"36\" \/><\/a><\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n\r\n\r\n<strong>REFERENCES:<\/strong>\r\n\r\n&nbsp;\r\n<ol>\r\n \t<li><a href=\"https:\/\/www.osalt.com\/graphic-applications\">https:\/\/www.osalt.com\/graphic-applications<\/a><\/li>\r\n \t<li><a href=\"http:\/\/www.adobe.com\/\">http:\/\/www.adobe.com<\/a><\/li>\r\n<\/ol>","rendered":"<div><span style=\"float: right\"><a href=\"https:\/\/youtu.be\/YzIRw1HQUeg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"http:\/\/epgpbooks.inflibnet.ac.in\/wp-content\/uploads\/2018\/11\/download.png\" alt=\"epgp books\" width=\"75px\" height=\"75px;\" \/><\/a><br \/>\n<\/span><\/div>\n<div>\n<ul>\n<li><strong>Structure of Module<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>1\u00a0 \u00a0Media Message:\u00a0 Concept<\/p>\n<p>2\u00a0 \u00a0Graphic Software<\/p>\n<p>2.1 Text Editing<\/p>\n<p>2.2 Image Editing<\/p>\n<p>2.3 Audio Editing<\/p>\n<p>2.4 Video Editing<\/p>\n<p>2.5 Desktop Publishing<\/p>\n<p>2.6 Website Design<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<div>\n<p><strong>Media message: Concept<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify\">Any message containing text, photograph, audio or video is a media message. There are various mediums\/platforms available to send\/share these media messages. You can share messages using digital means like Mobile, Tablet, Laptop, Pen Drives, TV, Radio etc or using non-digital forms like printed magazines, newsletters etc.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify\">The message received\/collected need to be transformed to ensure that original intent of the message is retained while sharing. If the message is not transformed or edited properly the originality of the content or story gets lost. This process is called creation of media messages<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify\">There are tools used to create or edit a message before sharing. The scope of this module is to share the list of tools and how they are used in a most effective manner.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-139 aligncenter\" src=\"http:\/\/lisp20.epgpbooks.inflibnet.ac.in\/wp-content\/uploads\/sites\/24\/2018\/07\/1-59.png\" alt=\"\" width=\"524\" height=\"185\" srcset=\"https:\/\/ebooks.inflibnet.ac.in\/lisp20\/wp-content\/uploads\/sites\/24\/2018\/07\/1-59.png 524w, https:\/\/ebooks.inflibnet.ac.in\/lisp20\/wp-content\/uploads\/sites\/24\/2018\/07\/1-59-300x106.png 300w, https:\/\/ebooks.inflibnet.ac.in\/lisp20\/wp-content\/uploads\/sites\/24\/2018\/07\/1-59-65x23.png 65w, https:\/\/ebooks.inflibnet.ac.in\/lisp20\/wp-content\/uploads\/sites\/24\/2018\/07\/1-59-225x79.png 225w, https:\/\/ebooks.inflibnet.ac.in\/lisp20\/wp-content\/uploads\/sites\/24\/2018\/07\/1-59-350x124.png 350w\" sizes=\"auto, (max-width: 524px) 100vw, 524px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>2. Graphic Software:<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify\">There are multiple graphic tools available for various purposes. And therefore it is important to understand about software and their usages. Same software can be used for designing a layout for printing and editing image for Website.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify\">There could be multiple ways of categorizing software. We have depicted following 2 ways to categorize these software:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Medium<\/li>\n<li>Technical and Process<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Medium : The diagram below depicts various platforms for which message needs to be created. Digital tools \/ applications are available which can be used to create messages for respective mediums. User need to understand the logical categorization and usage of applications to use them effectively.<\/p>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-140 aligncenter\" src=\"http:\/\/lisp20.epgpbooks.inflibnet.ac.in\/wp-content\/uploads\/sites\/24\/2018\/07\/1-60.png\" alt=\"\" width=\"446\" height=\"371\" srcset=\"https:\/\/ebooks.inflibnet.ac.in\/lisp20\/wp-content\/uploads\/sites\/24\/2018\/07\/1-60.png 446w, https:\/\/ebooks.inflibnet.ac.in\/lisp20\/wp-content\/uploads\/sites\/24\/2018\/07\/1-60-300x250.png 300w, https:\/\/ebooks.inflibnet.ac.in\/lisp20\/wp-content\/uploads\/sites\/24\/2018\/07\/1-60-65x54.png 65w, https:\/\/ebooks.inflibnet.ac.in\/lisp20\/wp-content\/uploads\/sites\/24\/2018\/07\/1-60-225x187.png 225w, https:\/\/ebooks.inflibnet.ac.in\/lisp20\/wp-content\/uploads\/sites\/24\/2018\/07\/1-60-350x291.png 350w\" sizes=\"auto, (max-width: 446px) 100vw, 446px\" \/><\/p>\n<div>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify\">Technical &amp; Process: The diagram below depicts different categories with few examples of tools\/applications available in that category. We have provided few categories and tools above to limit the scope of this module. We have tried to provide examples of applications which are mostly used by people \u2013 freeware or licensed.<\/p>\n<\/div>\n<div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-141 aligncenter\" src=\"http:\/\/lisp20.epgpbooks.inflibnet.ac.in\/wp-content\/uploads\/sites\/24\/2018\/07\/1-61.png\" alt=\"\" width=\"714\" height=\"411\" srcset=\"https:\/\/ebooks.inflibnet.ac.in\/lisp20\/wp-content\/uploads\/sites\/24\/2018\/07\/1-61.png 714w, https:\/\/ebooks.inflibnet.ac.in\/lisp20\/wp-content\/uploads\/sites\/24\/2018\/07\/1-61-300x173.png 300w, https:\/\/ebooks.inflibnet.ac.in\/lisp20\/wp-content\/uploads\/sites\/24\/2018\/07\/1-61-65x37.png 65w, https:\/\/ebooks.inflibnet.ac.in\/lisp20\/wp-content\/uploads\/sites\/24\/2018\/07\/1-61-225x130.png 225w, https:\/\/ebooks.inflibnet.ac.in\/lisp20\/wp-content\/uploads\/sites\/24\/2018\/07\/1-61-350x201.png 350w\" sizes=\"auto, (max-width: 714px) 100vw, 714px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify\">The diagram above depicts different categories with few examples of tools\/applications available in that category. We have provided few categories and tools above to limit the scope of this module. We have tried to provide examples of applications which are mostly used by people \u2013 freeware or licensed.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify\">Applications and tools are not necessarily limited or aligned specifically to platform\/medium. Its up to user to take maximum advantage of the tool where ever possible. For example if user is intending to edit image the choice will be Image Editing application (say Photoshop), irrespective of that photograph is suppose go on Website, Newspaper or on TV Channel.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>2. 1 Text Editing<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify\">A text editor application or tool is used for editing text. Few applications are available with operating systems you but they are generally very basic where you can just type text with different fonts and font sizes \u2013 these applications does not allow many text edit features \u2013 eg Notepad.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-142 aligncenter\" src=\"http:\/\/lisp20.epgpbooks.inflibnet.ac.in\/wp-content\/uploads\/sites\/24\/2018\/07\/1-62.png\" alt=\"\" width=\"613\" height=\"136\" srcset=\"https:\/\/ebooks.inflibnet.ac.in\/lisp20\/wp-content\/uploads\/sites\/24\/2018\/07\/1-62.png 613w, https:\/\/ebooks.inflibnet.ac.in\/lisp20\/wp-content\/uploads\/sites\/24\/2018\/07\/1-62-300x67.png 300w, https:\/\/ebooks.inflibnet.ac.in\/lisp20\/wp-content\/uploads\/sites\/24\/2018\/07\/1-62-65x14.png 65w, https:\/\/ebooks.inflibnet.ac.in\/lisp20\/wp-content\/uploads\/sites\/24\/2018\/07\/1-62-225x50.png 225w, https:\/\/ebooks.inflibnet.ac.in\/lisp20\/wp-content\/uploads\/sites\/24\/2018\/07\/1-62-350x78.png 350w\" sizes=\"auto, (max-width: 613px) 100vw, 613px\" \/><\/p>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-143 aligncenter\" src=\"http:\/\/lisp20.epgpbooks.inflibnet.ac.in\/wp-content\/uploads\/sites\/24\/2018\/07\/1-63.png\" alt=\"\" width=\"619\" height=\"141\" srcset=\"https:\/\/ebooks.inflibnet.ac.in\/lisp20\/wp-content\/uploads\/sites\/24\/2018\/07\/1-63.png 619w, https:\/\/ebooks.inflibnet.ac.in\/lisp20\/wp-content\/uploads\/sites\/24\/2018\/07\/1-63-300x68.png 300w, https:\/\/ebooks.inflibnet.ac.in\/lisp20\/wp-content\/uploads\/sites\/24\/2018\/07\/1-63-65x15.png 65w, https:\/\/ebooks.inflibnet.ac.in\/lisp20\/wp-content\/uploads\/sites\/24\/2018\/07\/1-63-225x51.png 225w, https:\/\/ebooks.inflibnet.ac.in\/lisp20\/wp-content\/uploads\/sites\/24\/2018\/07\/1-63-350x80.png 350w\" sizes=\"auto, (max-width: 619px) 100vw, 619px\" \/><\/p>\n<div>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify\">Word processors like MS Word or AbiWord provides some of the very good features like Spell Check, Word Count, Find &amp; Replace, Table Of Contents etc which are used extensively in professional industry \u2013 Like Magazines, Newspapers, Books etc<\/p>\n<p>&nbsp;<\/p>\n<p><strong>2. 2 Image Editing<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify\">To understand Image Editing tool its important to understand the concept of image &#8211; rather Digital Image. Digital image can be of two types:<\/p>\n<p>&nbsp;<\/p>\n<p>&#8211;\u00a0 Pixel Based<\/p>\n<p>&#8211;\u00a0 Vector Based<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify\"><strong>Pixel Based <\/strong>&#8211; In a digital image the smallest defined unit is pixel (picture element). And many pixels makes a digital pixel based image. 300 DPI image means &#8211; Image having 300 dots per inch (dpi). Digital Pixel image can be captured from any camera (DSLR, Digital or Mobile) or it can be created using Digital Tools or applications.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify\">A pixel editing software may allow users to play with images with following features. Very few software may have all these features combined:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Text Editing and Transformation features<\/li>\n<li>Image Editing and Transformation features like<\/li>\n<\/ul>\n<p style=\"padding-left: 60px\">\u00a0 \u00a0 o Color Management<\/p>\n<p style=\"padding-left: 60px\">o Filters to apply readymade effects<\/p>\n<p style=\"padding-left: 60px\">o Image Size and Resolution<\/p>\n<p style=\"padding-left: 60px\">o\u00a0 Layers and Masks<\/p>\n<p>Allow file save in various image file formats<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify\"><strong>Vector Based <\/strong>&#8211; Vector image is the use of polygons to represent images in computer graphics.<\/p>\n<p style=\"text-align: justify\">Vector images are based on vectors, which lead through locations called control points or nodes.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify\">Vector based application may have following features. All features may not be part of single software:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"text-align: justify\">Tools to create any shape in Vector accurately\u2013 This particular feature helps in creating creative logo designs and layouts<\/li>\n<li style=\"text-align: justify\">Color Management<\/li>\n<li style=\"text-align: justify\">Scale Vector shapes accurately<\/li>\n<li style=\"text-align: justify\">Text Editing and Transformation features<\/li>\n<li style=\"text-align: justify\">Printing Features like Preflight Warnings, Print Multiple Documents, PDF Marks etc<\/li>\n<li style=\"text-align: justify\">Filters to apply readymade effects<\/li>\n<\/ul>\n<\/div>\n<div>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify\">To edit above mentioned digital images, digital tools or applications are available in the market. These tools are not so easy to use and hence require basic training before usage. There are multiple online trainings available or one can also opt to take classes from institutes.<\/p>\n<p>&nbsp;<\/p>\n<p>Refer to the table below to understand their usage and category<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-144 aligncenter\" src=\"http:\/\/lisp20.epgpbooks.inflibnet.ac.in\/wp-content\/uploads\/sites\/24\/2018\/07\/1-64.png\" alt=\"\" width=\"559\" height=\"488\" srcset=\"https:\/\/ebooks.inflibnet.ac.in\/lisp20\/wp-content\/uploads\/sites\/24\/2018\/07\/1-64.png 559w, https:\/\/ebooks.inflibnet.ac.in\/lisp20\/wp-content\/uploads\/sites\/24\/2018\/07\/1-64-300x262.png 300w, https:\/\/ebooks.inflibnet.ac.in\/lisp20\/wp-content\/uploads\/sites\/24\/2018\/07\/1-64-65x57.png 65w, https:\/\/ebooks.inflibnet.ac.in\/lisp20\/wp-content\/uploads\/sites\/24\/2018\/07\/1-64-225x196.png 225w, https:\/\/ebooks.inflibnet.ac.in\/lisp20\/wp-content\/uploads\/sites\/24\/2018\/07\/1-64-350x306.png 350w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/p>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-145 aligncenter\" src=\"http:\/\/lisp20.epgpbooks.inflibnet.ac.in\/wp-content\/uploads\/sites\/24\/2018\/07\/1-65.png\" alt=\"\" width=\"559\" height=\"170\" srcset=\"https:\/\/ebooks.inflibnet.ac.in\/lisp20\/wp-content\/uploads\/sites\/24\/2018\/07\/1-65.png 559w, https:\/\/ebooks.inflibnet.ac.in\/lisp20\/wp-content\/uploads\/sites\/24\/2018\/07\/1-65-300x91.png 300w, https:\/\/ebooks.inflibnet.ac.in\/lisp20\/wp-content\/uploads\/sites\/24\/2018\/07\/1-65-65x20.png 65w, https:\/\/ebooks.inflibnet.ac.in\/lisp20\/wp-content\/uploads\/sites\/24\/2018\/07\/1-65-225x68.png 225w, https:\/\/ebooks.inflibnet.ac.in\/lisp20\/wp-content\/uploads\/sites\/24\/2018\/07\/1-65-350x106.png 350w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/p>\n<div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>3.1 Audio Editing<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify\">Tools or applications used for editing audio clips fall into this category. Audio Editing software is the one used for editing and generating of audio data. Most software can edit music, apply effects and filters, adjust stereo channels etc.<\/p>\n<p>&nbsp;<\/p>\n<p>User can expect following features in Audio editing softwares:<\/p>\n<ul>\n<li>Import and Export of various audio file formats for editing<\/li>\n<li>Ability to record audio from various inputs and store recording data digitally<\/li>\n<li>Ability to edit duration, start and stop time of audio clips on timeline<\/li>\n<li style=\"text-align: justify\">Feature to merge or fade into or out among multiple clips. This also allows user to mix multiple sound tracks at various volume levels<\/li>\n<\/ul>\n<p style=\"text-align: justify\">Please refer to following available audio editing software available in the market:<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-146 aligncenter\" src=\"http:\/\/lisp20.epgpbooks.inflibnet.ac.in\/wp-content\/uploads\/sites\/24\/2018\/07\/1-66.png\" alt=\"\" width=\"556\" height=\"235\" srcset=\"https:\/\/ebooks.inflibnet.ac.in\/lisp20\/wp-content\/uploads\/sites\/24\/2018\/07\/1-66.png 556w, https:\/\/ebooks.inflibnet.ac.in\/lisp20\/wp-content\/uploads\/sites\/24\/2018\/07\/1-66-300x127.png 300w, https:\/\/ebooks.inflibnet.ac.in\/lisp20\/wp-content\/uploads\/sites\/24\/2018\/07\/1-66-65x27.png 65w, https:\/\/ebooks.inflibnet.ac.in\/lisp20\/wp-content\/uploads\/sites\/24\/2018\/07\/1-66-225x95.png 225w, https:\/\/ebooks.inflibnet.ac.in\/lisp20\/wp-content\/uploads\/sites\/24\/2018\/07\/1-66-350x148.png 350w\" sizes=\"auto, (max-width: 556px) 100vw, 556px\" \/><\/p>\n<\/div>\n<div>\n<p>&nbsp;<\/p>\n<p><strong>4.1 Video Editing<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify\">Video editing software is the once which can handle post-production video editing of digital video sequences on a computer non-linear editing system (NLE).<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify\">NLE software is based on a timeline interface where sections of moving image video recordings, known as clips, are laid out in sequence and played back. Such software offers multiple features for trimming, splicing, cutting and arranging clips across the timeline.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-147 aligncenter\" src=\"http:\/\/lisp20.epgpbooks.inflibnet.ac.in\/wp-content\/uploads\/sites\/24\/2018\/07\/1-67.png\" alt=\"\" width=\"573\" height=\"301\" srcset=\"https:\/\/ebooks.inflibnet.ac.in\/lisp20\/wp-content\/uploads\/sites\/24\/2018\/07\/1-67.png 573w, https:\/\/ebooks.inflibnet.ac.in\/lisp20\/wp-content\/uploads\/sites\/24\/2018\/07\/1-67-300x158.png 300w, https:\/\/ebooks.inflibnet.ac.in\/lisp20\/wp-content\/uploads\/sites\/24\/2018\/07\/1-67-65x34.png 65w, https:\/\/ebooks.inflibnet.ac.in\/lisp20\/wp-content\/uploads\/sites\/24\/2018\/07\/1-67-225x118.png 225w, https:\/\/ebooks.inflibnet.ac.in\/lisp20\/wp-content\/uploads\/sites\/24\/2018\/07\/1-67-350x184.png 350w\" sizes=\"auto, (max-width: 573px) 100vw, 573px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>User can expect following features in Video editing software:<\/p>\n<ul>\n<li>3D Editing<\/li>\n<li>Animation Tools<\/li>\n<li>Audio Transitions<\/li>\n<li>Color Correction<\/li>\n<li>Direct Camcorder Capture<\/li>\n<li>Drag and Drop<\/li>\n<li>DVD Burning<\/li>\n<li>Green Screen (Chroma Keying)<\/li>\n<li>HD Support<\/li>\n<li>Speed Change<\/li>\n<li>Subtitles<\/li>\n<li>Video Transitions<\/li>\n<\/ul>\n<\/div>\n<div>\n<p>&nbsp;<\/p>\n<p><strong>5.1 Desktop Publishing Software<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify\">Desktop publishing software are the ones which are used for creating page layouts, advanced text editing and image editing for Printing<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify\">Desktop publishing allows users from various domains to self-publish a wide range of printed matter &#8211; eg Posters, Books, Magazines, Pamphlets. These applications can also be use for<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify\">Designing posters or layouts for print media requires understanding of printing processes as a pre-requisite. Following are the examples of Desktop Publishing Software:<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-148 aligncenter\" src=\"http:\/\/lisp20.epgpbooks.inflibnet.ac.in\/wp-content\/uploads\/sites\/24\/2018\/07\/1-68.png\" alt=\"\" width=\"568\" height=\"364\" srcset=\"https:\/\/ebooks.inflibnet.ac.in\/lisp20\/wp-content\/uploads\/sites\/24\/2018\/07\/1-68.png 568w, https:\/\/ebooks.inflibnet.ac.in\/lisp20\/wp-content\/uploads\/sites\/24\/2018\/07\/1-68-300x192.png 300w, https:\/\/ebooks.inflibnet.ac.in\/lisp20\/wp-content\/uploads\/sites\/24\/2018\/07\/1-68-65x42.png 65w, https:\/\/ebooks.inflibnet.ac.in\/lisp20\/wp-content\/uploads\/sites\/24\/2018\/07\/1-68-225x144.png 225w, https:\/\/ebooks.inflibnet.ac.in\/lisp20\/wp-content\/uploads\/sites\/24\/2018\/07\/1-68-350x224.png 350w\" sizes=\"auto, (max-width: 568px) 100vw, 568px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>6.1 Website Design Software<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify\">There are multiple software available to develop a website. Such software provides pre-defined templates which can be leveraged to develop a website quickly. Infact there are many online tools available to create a website without downloading and installing it on desktop.<\/p>\n<\/div>\n<p style=\"text-align: justify\">Online website design software may allow easy drag and drop, designer-made templates, beautiful galleries, mobile optimized, domains, huge image collection and secure hosting,<\/p>\n<p>&nbsp;<\/p>\n<p>Website Design software may have following features depending on complexity of respective tool:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Design Templates\/Themes<\/li>\n<li style=\"text-align: justify\">Search Engine Optimization (SEO) \u2013 This particular feature allows search portals (like Google) to find content\/items listed or available on particular site<\/li>\n<li style=\"text-align: justify\">Video and Audio Embedding<\/li>\n<li>Drag and Drop Features<\/li>\n<li>Static and Dynamic Text\/Images<\/li>\n<li>Responsive Compatibility<\/li>\n<li>Marketing Features (like Analytics)<\/li>\n<li>Hosting Features<\/li>\n<li>Blogging features<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Following table provides some of the website designing softwares<\/p>\n<p>&nbsp;<\/p>\n<table class=\"aligncenter\">\n<tbody>\n<tr>\n<td style=\"width: 40.0625px\"><strong>#<\/strong><\/td>\n<td style=\"width: 152.063px\"><strong>Name<\/strong><\/td>\n<td style=\"width: 219.063px\"><strong>Free\/Commercial<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 40.0625px\">1<\/td>\n<td style=\"width: 152.063px\">Wix<\/td>\n<td style=\"width: 219.063px\">Free &amp; Commercial<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 40.0625px\">2<\/td>\n<td style=\"width: 152.063px\">SquareSpace<\/td>\n<td style=\"width: 219.063px\">Free &amp; Commercial<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 40.0625px\">3<\/td>\n<td style=\"width: 152.063px\">Weebly<\/td>\n<td style=\"width: 219.063px\">Free &amp; Commercial<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table>\n<tbody>\n<tr>\n<td><strong>you can view video on Constructing Media Message<\/strong><\/td>\n<td><a href=\"https:\/\/youtu.be\/YzIRw1HQUeg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-120\" src=\"http:\/\/epgpbooks.inflibnet.ac.in\/wp-content\/uploads\/2018\/11\/download.png\" alt=\"\" width=\"36\" height=\"36\" \/><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>REFERENCES:<\/strong><\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li><a href=\"https:\/\/www.osalt.com\/graphic-applications\">https:\/\/www.osalt.com\/graphic-applications<\/a><\/li>\n<li><a href=\"http:\/\/www.adobe.com\/\">http:\/\/www.adobe.com<\/a><\/li>\n<\/ol>\n","protected":false},"author":3,"menu_order":14,"template":"","meta":{"pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":["mr-sameer-khanuja"],"pb_section_license":""},"chapter-type":[],"contributor":[66],"license":[],"class_list":["post-136","chapter","type-chapter","status-publish","hentry","contributor-mr-sameer-khanuja"],"part":3,"_links":{"self":[{"href":"https:\/\/ebooks.inflibnet.ac.in\/lisp20\/wp-json\/pressbooks\/v2\/chapters\/136","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ebooks.inflibnet.ac.in\/lisp20\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/ebooks.inflibnet.ac.in\/lisp20\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/ebooks.inflibnet.ac.in\/lisp20\/wp-json\/wp\/v2\/users\/3"}],"version-history":[{"count":6,"href":"https:\/\/ebooks.inflibnet.ac.in\/lisp20\/wp-json\/pressbooks\/v2\/chapters\/136\/revisions"}],"predecessor-version":[{"id":209,"href":"https:\/\/ebooks.inflibnet.ac.in\/lisp20\/wp-json\/pressbooks\/v2\/chapters\/136\/revisions\/209"}],"part":[{"href":"https:\/\/ebooks.inflibnet.ac.in\/lisp20\/wp-json\/pressbooks\/v2\/parts\/3"}],"metadata":[{"href":"https:\/\/ebooks.inflibnet.ac.in\/lisp20\/wp-json\/pressbooks\/v2\/chapters\/136\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/ebooks.inflibnet.ac.in\/lisp20\/wp-json\/wp\/v2\/media?parent=136"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/ebooks.inflibnet.ac.in\/lisp20\/wp-json\/pressbooks\/v2\/chapter-type?post=136"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/ebooks.inflibnet.ac.in\/lisp20\/wp-json\/wp\/v2\/contributor?post=136"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/ebooks.inflibnet.ac.in\/lisp20\/wp-json\/wp\/v2\/license?post=136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}