{"id":66,"date":"2019-07-26T06:20:35","date_gmt":"2019-07-26T06:20:35","guid":{"rendered":"http:\/\/hsp16.epgpbooks.inflibnet.ac.in\/?post_type=chapter&p=66"},"modified":"2019-07-26T06:23:12","modified_gmt":"2019-07-26T06:23:12","slug":"interview-method","status":"publish","type":"chapter","link":"https:\/\/ebooks.inflibnet.ac.in\/hsp16\/chapter\/interview-method\/","title":{"rendered":"Interview Method"},"content":{"raw":"
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INTRODUCTION<\/strong><\/p>\r\n \r\n

The reliability of managerial decisions depends on the quality of data. The quality of data can be expressed in terms of its representative feature of the reality which can be ensured by the usage of a fitting data collection method.<\/p>\r\n \r\n

The collection of data is the important task in the research methodology. Before explaining the methods of data collection, researcher, should understand the need of the study and decide the type of the data required.<\/p>\r\n \r\n

SOURCES OF DATA<\/strong><\/p>\r\n \r\n

Data refer to the facts, figures or information collected for a specific purpose. The distinction between primary and secondary data can be made more clear on the basis of documents. The primary data is documented as record and secondary data as report.<\/p>\r\n \r\n

Now researcher has to decide which type of data he would like to use for this study accordingly have to select particular type of data base. The data collection methods differ in each type of data to be collected by the researcher personally.<\/p>\r\n \r\n

It is necessary to distinguish between types of the data. It is primary and secondary one.<\/p>\r\n \r\n

TYPES OF DATA<\/strong><\/p>\r\n \r\n

There are two types of data, namely<\/p>\r\n \r\n

a) Primary data<\/p>\r\n

b) Secondary data<\/p>\r\n \r\n

The primary data is collected at first hand and the secondary data are those which are collected by someone else and which had already been processed.<\/p>\r\n \r\n

PRIMARY DATA<\/strong><\/p>\r\n \r\n

Primary data are those which are new and original in nature. These data are the first hand information generated to achieve the purpose of the research. Some of the examples of primary data are the data relating the population collected by the enumerators of the government are primary data, data collected using a survey to determine the market segment of the product of a company, data of a study to determine the infrastructure facilities of educational institutions in a state, data of a study determine the morale of the employees in a company. Primary data are useful for current studies as well as for future studies. Hence, it should be collected with utmost care.<\/span><\/p>\r\n \r\n

The primary data is collected through several methods. The important among them are<\/span><\/p>\r\n \r\n

i.Observation<\/span><\/p>\r\n

ii.Interview<\/span><\/p>\r\n

iii.Survey through questionnaires and schedules<\/span><\/p>\r\n \r\n

SECONDARY DATA<\/strong><\/p>\r\n \r\n

Secondary data are those data which are not new and original in nature. These data are obtained from published or unpublished sources. For example, if we use the data relating to the population which is published by the government, it is secondary data.<\/span><\/p>\r\n \r\n

INTERVIEW METHOD<\/strong><\/p>\r\n \r\n

The interview method is one of the important methods of primary data collection. It is a confiscation between the observation and respondent. It is oral-verbal questions and corresponding oral-verbal response to the queries made. In field oriented study interview plays a major role. This is done with the help of structured schedule. The interview can be conducted personally or through telephones.<\/span><\/p>\r\n \r\n

As a research method, interviewing is the development of the common social act of conversation that is characterized by the concepts of precision, focus, reliability and validity. The interviewer asks questions pertinent to the research and the respondent answers the questions. The concept of an interview, usually understood as a face-to-face encounter, can be extended to include telephone interviews and, in today\u2019s context, video interviews.<\/span><\/p>\r\n \r\n

Interviews can be regarded as one of the foremost tools of the behavioural scientist, not only for the purpose of obtaining qualitative data but also as a tool for measurement. When seeking measurement, the questions asked in an interview are expressed as to elicit responses that can be recorded in categories and coded. Nevertheless, interviews are particularly valuable for obtaining data in situations where the formality of a questionnaire would be less likely to elicit the desired information. Thu s an interview can be used as an exploratory tool to suggest hypotheses and identify research variables as well as for studying relationships and testing hypotheses.<\/span><\/p>\r\n \r\n

OBJECTIVE OF INTERVIEW<\/strong><\/p>\r\n\r\n

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  1. The primary objective of interview is to collect information about unknown facts through personal contact. For instance a historical researcher wanting to write about the contribution of those from a particular region who participated in the freedom struggle, may have to resort to only interview such people, their friends and relatives to get the necessary details.<\/span><\/li>\r\n \t
  2. Collection of qualitative facts can be done only through interview.<\/span><\/li>\r\n \t
  3. The interview method is adopted to supplement the data and inferences obtained through observational technique.<\/span><\/li>\r\n \t
  4. Collection of information about different problem in varied situations.<\/span><\/li>\r\n \t
  5. Interview technique helps to get facts in the formulation of hypothesis.<\/span><\/li>\r\n \t
  6. The main purpose of interview as a tool of data collection- field procedure is to gather data extensively and intensively.<\/span><\/li>\r\n \t
  7. The interview may be exchange of ideas and experiences, eliciting of information pertaining to a very wide range of data.<\/span><\/li>\r\n \t
  8. The interviewee may wish to rehearse the past, define the present and canvass the future possibilities.<\/span><\/li>\r\n<\/ol>\r\n

    ADVANTAGES OF INTERVIEW METHOD<\/strong><\/p>\r\n\r\n