{"id":288,"date":"2019-07-24T09:17:18","date_gmt":"2019-07-24T09:17:18","guid":{"rendered":"http:\/\/hsp15.epgpbooks.inflibnet.ac.in\/?post_type=chapter&p=288"},"modified":"2019-07-24T09:38:39","modified_gmt":"2019-07-24T09:38:39","slug":"corporate-level-strategy","status":"publish","type":"chapter","link":"https:\/\/ebooks.inflibnet.ac.in\/hsp15\/chapter\/corporate-level-strategy\/","title":{"rendered":"Corporate level strategy"},"content":{"raw":"
\"epgp<\/a>\r\n<\/span><\/div>\r\n \r\n\r\nLevels of strategy<\/strong>\r\n\r\n \r\n\r\nStrategy operates at different levels\r\n\r\n\"\"\r\n
\r\n

Corporate strategy<\/em><\/strong><\/p>\r\n \r\n

It is the top level decision making and covers decisions dealing with the objectives of the firm, acquisition and allocation of resources and co-ordination of strategies of various strategic business units(SBU) for optimal performance.<\/p>\r\n \r\n

The nature of strategic decisions is value-oriented, conceptual and future oriented.<\/p>\r\n \r\n

The corporate strategy sets the long-term objectives of the firm and the broad constraints and policies within which a SBU operates. The corporate level will help the SBU define its scope of operations and also limit or enhance the SBUs operations by the resources the corporate level assigns to it.<\/p>\r\n \r\n

Below the functional-level strategy, there may be operations level strategies as each function may be divided into several sub functions.<\/p>\r\n \r\n

For example, marketing strategy, <\/a>a functional strategy, can be subdivided into promotion, sales, distribution, pricing <\/a>strategies, customer service and so on, with each sub function strategy contributing to functional strategy.<\/p>\r\n\"\"\r\n

Business firms are in dire need to accommodate all changes in the dynamic business environment. Top level management gives utmost priority to keep track with the changes and therefore, formulates strategies needed to accommodate changes at the appropriate time.<\/p>\r\n \r\n

Suitable strategies framed by the top level management for the overall company to tide over the changes in the external environment, matching the organisational resources and capabilities are named as corporate strategy.<\/p>\r\n \r\n

Corporate strategy is otherwise called as Grand strategy.<\/p>\r\n \r\n

According to Thompson & Cats, Baril, 4 E\u2019s to address corporate strategy are<\/p>\r\n\r\n<\/div>\r\n\"\"\r\n

\r\n