14 Tools of Management

V. Premala Priyadharsini

epgp books

 

 

1 Introduction

 

The success of any food service industryis highly determined by the quality of management. In fact the growthand survival oF food service outlets largely depend on its Management concepts and the Management tool it adopts.
15.1.1 What is Management?
 
Mary Parker  Follett  defines  Management as  an  art  of  getting  things  done through people. It involves both the action of thinking and doing a work. Thinking is atop level function of the Management. It involves planning, policy making and goal setting Managerial level]. Doing is a lower level of function which exactly does execution and performance of a job[Operational level]. A Manager may perform both the actions or either of these.

 

Example: A Housekeeping Manager gives a list of cleaning procedure to be performed in a guest room [thinking, top level management]. A Housekeeper actually does the cleaning procedure [doing, lower level function]

 

1.2 What are the tools of Management?

 

Tools of Management refers to the methods and techniques developed and adopted by Management professional in the yesteryears which is being practised extensively to aid effective management.

 

Adoption of these tool varies from institution to institution and at different levels of management.

 

2 Objectives

 

The current module enables the learner to gain knowledge on various tools of management and its importance in food service industry. 3 Different tools of Management Basically these are 10 common tools of Management. They are Organization chart, Job description, Job specification, work schedule, Job analysis, Budget, Leadership style, Training, Decision making and Communication.

 3.1 The Organization chart

 

An organization chart is a blue print of an entire team of employees working in an organization at various positions. The organizational chart tells us the position, power of authority, the nature of task [work] and the relationship between a superior and a subordinate and the order of decision making. Generally by looking at an organizational chart one can make out who reports under whom. We can clearly understand the direction of communication. The following illustrations will help us to understand better.

 

Organization chart of a Snack bar

 

Normally in an organizational chart, the function and the position of an employee is depicted in the form of blocks. The formal nature of authority and relationship is in bold lines. The informal relationship between the employees usually represented as dotted lines.

 

 

Fig.4 Organization Chart of a Restaurant

 

It is evident from the above organisational charts (fig, 1 and 2) that the power of authority and decision making lies with the owner or manager of the eatery. The cook and the waiter reports directly to the owner, whereas the assistant cook and the helper reports to the cook and the waiter respectively. The authority and responsibilities in both the cases are passed downward. From the chart one can also observe the existence of a formal line of relationship between the owner, cook, asst. cook and the helper and an informal relationship between the cook and the waiter and also between the helpers.

 

In an organizational chart the line of communication flows in two directions namely vertical and horizontal. In a vertical direction the superior person assign work with suitable power of authority to his immediate subordinate. Whereas in a horizontal direction (fig 3 and

 

4)   the level of position of employees in the same line indicates equality in responsibility and power of delegation under different work area. An organizational chart can be made up of both vertical and horizontal direction depending on the size and type of an organization. Smaller the organization, more vertical the chart will be. When an organization grows the length of the organizational chart increases and the duties and responsibilities gets divided horizontally into different work area/departments. Example Fig 4.

 

The organization chart also indicates whether the power of authority and delegation is centralized or decentralized. If all the decision making pertaining to the management of a food service is taken by the top level of officials, it is said to be centralized in nature. In contrary when all the employees at different levels are given the power of decision making in an organization, it is said to be decentralized in nature since an organization chart educate an employee on authority relationship, different levels of management, types of positions and nature of control and decision making process in an organization, it is considered as one of the most important tools of management.

 

3.2 Job description

 

Job description in a food service industry literally refers to a brief detailing of a job to be done by an employee specific to his work area. A clearly described job certainly increases the performance level of an employee while describing a job, care must be taken to make it simple and easy to understand usage of scientific terms and vague description may make an employee frustrated as it may be difficult for him to understand and handle it. Also care should be taken not to detail each and every aspect of the job as it will not enthuse the creativity level of the employee and will bring monotony in working style. However when describing a job at operational level, (i.e) to personnel with maximum task based skills with minimum decision making capacity, (eg) waiter (or) helper, it has to be clearly detailed in depth in the language which can be easily followed by less educated workers (Fig-1) where as at managerial level, a brief detailing will do, since the employee has the benefit having face to face conversation with superior.(Fig-2). Job description therefore informs an employee the work standards expected out of him before and after recruitment and channelizes him in the correct path of work culture.

 

Fig.1.Job description of a waiter

  • Job title: Waiter
  • Code No:
  • Department: Food and Beverage Service
  • Establishment:
  • Job Summary
  • The Job involves.
  1. Service of food and beverage
  2. Requesting fresh linen and table cloth the laundry
  3. Requesting flower from the horticulture/ storage department
  4. Checking deliveries with requisition slip
  5. Cleaning the restaurant
  6. Setting the restaurant
  7. Setting the table
  8. Filling the water jugs
  9. Receiving the guest
  10. Placing the menu card to the guest
  11. Taking guest order
  12. Placing the guest order to the kitchen
  13. Receiving food from the kitchen
  14. Serving the food to the guest
  15. Arranging for guest bill
  16. Giving the guest bill, collection of bill, tendering change
  17. Cleaning the table.

 

  1. Efficient functioning of Restaurant
  2. Administration of Restaurant, bar, other facilities.
  3. Coordinating with related department staff and employees.
  4. Preparation of budget.
  5. Perform the above responsibilities
  6. Team building
  7. Develop healthy work culture and environment
  8. Evaluate work and staff performance
  9. Foster maximum utilization of resources Supervision

 

Supervise all food service area (Restaurant) Checking for quality

 

Cost control measures

 

Obtaining feedback from customers

 

3.3 Job specification

 

Job specification refers to the criteria of standard expected from an employee for a particular job. It includes the details on the academic qualification, years of experience, skill competency and personal standards requirements. A job specification will also inform the employee on work timings and scope for professional growth. Many a times job description is used as an alternate of job specification to meet out performance standards. Fig. ——- show a sample of job de specification of a waiter.

15.3.4 Work schedule

 

A discrete means of mapping a work with a stipulated time frame for an employee is known as work scheduling. Generally it is also termed as time or activity plan. A manager does a sequencing of work to be performed within a given period of time. Since the sequence of work is handed over to an employee much before the work get started, an employee can comprehend the work clearly and perform the task to his fullest with minimum instruction. Work scheduling helps the management to tap the maximum potential of an employee, effective utilisation of resources and time and maximises work efficiency.

 

While scheduling a work, the food service manager should take into account the low and peak period of working hours. for example in a restaurant the low period of work will be between 10.30 to 11.30 in the morning and between 6.00 to 7.00 in the evening where the clientele visit will be less compared to the peak hours of lunch (12to 2.30)and dinner (7.00 to 10.00). It is always wise to schedule tasks which requires less time and effort during the low period of working hours and to plan important task during the peak period. To ensure better  work efficiency, complicated and challenging tasks should be given during the early hours when the employees are fresh and energetic.

15.3.5 Job Analysis

 

Evaluation of various component of a job at frequent interval to ascertain the area of improvement and performance level is called job analysis. Job analysis helps in enhancement of work efficiency, simplification of task ,identification of overlapping of work and requirement for up gradation of technology and equipment. Jobs are usually analysed by splitting the job into smaller units construction of a pathway chart in sequential order to analyses the time and energy consumed in performing a task.

    Fig —Job analysis for baji preparation`

 

By looking at job analysis (Fig–)one can find out the scope for combining the task for effective utilisation of time. Example the step 3: preparation of batter and 4 :Pre heating of oil in the frying pan can be done simultaneously to save time. Work efficiency can be achieved because of smooth flow of work. Conservation of time and energy impossible because of scheduling.

 

15.3.6 Budget

 

Budget is the projected financial allocation of funds for the successful operation of any organisation.it helps an institution to fix up its targets, manpower requirements, volume of sales and anticipated expenditure in terms of purchase and maintenance. Since food service industry is highly perishable budgeting is considered as an important tool of management. Normally a food service industry plans three types of budget they are Master budget: the overall budget which includes bothcapital and operating budgets.

 

Capital or cash budget: Allocation of funds made on fixed assets, debtors stocks etc.are called capital budgets. Sometimes they are also referred to as fixed budget since the amount to be spent is fixed at the beginning and cannot be changed (Mohenini 2000)

 

Operating Budget: Allocation of funds on sales, manpower, overheads,food and resources are called operating budgets.They are also called as flexible budgets since the allocation of fund can be altered according to the requirement. Generally operating budgets are planned based on thepast sales volume and expenditures.

 

15.3.7 Leadership

 

The growth and success of any food service industry solely depends on the quality of its leadership. Be it any kind of food service industry,the task of setting a mission and vision and chasing the dreams of all the employees towards achievement of common goal through proper direction and coordination is possible only with a good leadership. According to Peter Drucker leadership is the lifting of man’s vision to higher sight, the raising of man’s performance to higher standard, the building of man’s personality beyond its normal limitation. Leadership is the ability to persuade others to seek defined objectives enthusiastically (keith Davis). Leadership qualities are sometime inherited from birth and acquired from training.

 

Leadership styles are of various types and its execution depends on the situation. Generally there are three different types of leadership styles. They are

 

15.3.7.1 Autocratic Leadership: An autocratic leader always takes up the role of deciding the policies and course of action to be taken. He always dictates terms and conditions on how, when,where and by whom a task has to be performed. He is strict and gives very little freedom to the employees. The simple message that he conveys to his employees is that ‘follow my instructions or else’… meaning the employee to face the consequence if he does not obey him. Sometime an autocratic leader can also be benevolent.

 

15.3.7.1.1 Merits

  • Generally they bring in lot of efficiency into the system.
  • Since instructions are given by one person, it saves time and easy to understand. H05MF15.3.7.1.2 Demerits.
  • Since the communication is one way it often leads to ambiguity and is prone for error.
  • No scope for feedback and hence very little corrective measures can be taken
  • On the whole it sets very low morale and  productivity.
  • This leadership brings in monotony with restricted innovation and creativity H05MF15.3.7.2 Democratic leadership.

 

A democratic leader exhibits participative approach in the function of food service Industry. Duties and responsibilities are given to all employees with assigned authority right from goal setting. Employees enjoy the freedom of action at all levels and fosters creativity and innovation. It also encourages team building and limits interpersonal conflicts. Unlike the autocratic leadership, even in the absence of a democratic leader the food service can function efficiently since the individuals are aware of theirresponsibilities.

 

15.3.7.2.1 Merits

  • Since it is a participatory approach each and every personal works hard to achieve the goal.
  • Cultivates a high level of motivation.
  • The leader has the benefit of receiving innovative ideas with enthusiasticwork environment.
  • Fosters excellent communication networking system within the food service institution.
  • Creates an equal platform for all the employee to develop and grow with the organisation H05MF15.3.7.2.2 Demerits
  • Time consuming if it is not executed in properly
  • Some leaders may misuse this leadership style to shred their responsibilities H05MF15.3.7.3 Free Rein

A free rein leader does not have control on his employees. This type of leadership quality is highly dangerous because the employees may not know what is expected out of them and sets their own objectives and work towards achieving them.

 

15.3.7.3.1 Demerits

 

·      Organisational objectives are not defined and hence cannot be achieved.

·      Wastage of time since the employees are deprived of commands anddirection

·      Poor work environment with low motivational levels

·      Low productivity.

 

A good leadership style will takea food service industry to a high level of success. A food service manager should always try to strike a balance in adopting the leadership qualities

 

15.3.8 Training

 

Training is the process of enhancing the competency and skill of an employee to perform a particular job. Generally an employee gets trained in specific skill according to his job specification. Since the hospitality industry keeps changing in tune to the customer’s expectation and satisfaction levels, training plays an important role in food service industry. It nurtures the employee with the right attitude towards work.Training imparts self-confidence and work efficiency among employees and hence is considered as an important management tool.It also brings out the best potentials of an employee. Types of training their merits and demerits is dealt in detail in module: 21

 

15.3.9Decision making

 

The mental process of choosing a best course of action between two or more options is termed as decision making. Food service industry calls for decision making at all levels and is practised by all employees within the institution. Any food service personnel be it a food and beverage manager or a waiter makes two types of decision- routine and strategic. Decisions which are taken spontaneously without much of thinking are called routine decision making eg. Topping a pizza. Routine decisions are usually repetitive in nature they are also called as programmed decision since the decision making process does not vary. Decisions that are made after a series of thinking and evaluation are called strategic decision. This decision making processes differ from individual to individual based on the situation

 

.eg. Solving a guest problem. These decisions are also called as unprogrammed decisions. These decisions are generally taken during emergency and crucial circumstances. Care must be taken while making a decision since one cannot see the impact of decision immediately. A bad decision will always lead to loss of reputation, waste of time and manpower.

 

15.3.10 Communication.

 

Communication is defined as an exchange of facts, ideas, opinion or emotion by two or more persons- Newman and summer.in simpler term communication literally means passing and interpretation of information between individuals. A food service institution cannot survive without an effective communication. Communication takes place between the manager and subordinate,between employees and between employee and guest. Food service personnel should be well-versed in using the following types of communication. Verbal communication- communicating through speech, phone calls.

 

Written communication-communication by means of letter, e mail, policies, rules, guidelines, notes etc.Body gestures- facial expressions coupled with different tone of voice and emotions. Silence- communicate the felling of frustration, worry, mental agony, disapproval and dejection.

 

An effective communication system in a food service will foster healthy work environment, improves inter departmental relationship, leads to customer satisfaction reduces ambiguity and promotes organisational growth. Refer communication in food service industry in detail in chapter 16 and 22.

 

15.4 Conclusion.

 

To conclude, no food service outlet can function efficiently without the above specified tools. Management tools act as an affective guideline at both managerial and informal relationship between the cook and the waiter and also between the helpers. In an organizational chart, the line of communication flows in two directions namely, vertical and horizontal. In the vertical direction, the superior person assign works with suitable power of authority to his immediate subordinate. In the horizontal direction[ Fig 3 and 4] the position of an employee indicates equality in responsibility and power of deletion under different work areas. An organizational chart can be made up of both vertical horizontal directions depending on the size and type of an organization. Smaller the organization more vertical the chart will be. When an organization grows the length of the organizational chart increases. The duties and responsibilities get divided into different work areas[ example, Food and beverage production, food and beverage service, purchase and storage, personnel department and finance department].

you can view video on Tools of Management

 

Web links

 

  • http://www.managementstudyguide.com/management_functions.htm
  • http://www.managementstudyguide.com/planning_function.htm
  • http://smallbusiness.chron.com/five-functions-management-leading-56418.html
  • http://www.toolshero.com/five-functions-of-management
  • http://extension.osu.edu/~mgtexcel/Function.html
  • http://www.yourarticlelibrary.com/management/process-of-staffing-function-of-management-10-steps/25730/
  • http://www.managementstudyguide.com/controlling_function.htm
  • http://businesstudyguide.weebly.com/uploads/1/0/3/0/10300865/pm_ch_8.pdf