{"id":236,"date":"2019-05-07T05:16:11","date_gmt":"2019-05-07T05:16:11","guid":{"rendered":"http:\/\/hsp03.epgpbooks.inflibnet.ac.in\/?post_type=chapter&p=236"},"modified":"2019-08-08T05:34:27","modified_gmt":"2019-08-08T05:34:27","slug":"consumer-in-changing-trends-consumer-movement-consumer-market-types","status":"publish","type":"chapter","link":"https:\/\/ebooks.inflibnet.ac.in\/hsp03\/chapter\/consumer-in-changing-trends-consumer-movement-consumer-market-types\/","title":{"rendered":"CONSUMER IN CHANGING TRENDS, CONSUMER MOVEMENT, CONSUMER MARKET – TYPES"},"content":{"raw":"
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\r\n\r\n \r\n\r\n \r\n\r\n \r\n\r\nIntroduction:<\/strong>\r\n\r\n \r\n

A consumer is someone who can make the decision whether or not to purchase an item at the store, and someone who can be influenced by marketing and advertisements. The consumer is the one who pays to consume the goods and services produced. Consumer is an individual, who buys products or services for his own personal use and not for the purpose of manufacturing or resale. A consumer is someone who can make the decision whether or not to purchase an item at the store, and someone who can be influenced by marketing and advertisements. Any time someone goes to a store and purchases a toy, shirt, beverage, or anything else, they are making that decision as a consumer.<\/p>\r\n \r\n

Consumer is the most neglected being in the present scarcity- ridden society. A business unit cannot dare to ignore its consumers, if it wants to flourish. Despite initiating several Acts and Rules, consumers encounter a number of problems. It is the education concerned with teaching people the skills, attitudes and knowledge required for living in a consumer society in order to achieve maximum satisfaction and utilization of resources. It is also a fundamental component of general education, which helps to support consumers in their attempts to organize their everyday lives in a sustainable way.<\/p>\r\n \r\n\r\nConcept of Consumerism<\/strong>\r\n\r\n \r\n

Consumerism has been defined as a social movement seeking to increase the powers and rights of buyers in relation to sellers. It is a movement which strives to augment the rights and powers of consumers in relation to products, services and traders. The complaints made by a Persian emperor Cyrus the Great , about the malpractices in Greek market had created the ripples for such a movement and has helped to change the maxim \u2013 \u201cCaveat Emptor\u201d to \u201cCaveat Venditor\u201d, meaning \u201cLet the buyer beware\u201d to \u201cLet the seller beware\u201d.<\/p>\r\n\r\n<\/div>\r\n

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The movement became stronger with time, since the consumers started realizing the fact that despite their powers to express Veto for any product their powers to exercise their rights was rather remote. To exercise their rights the need to unite and form a movement was found imperative. Hence this movement is described as: The organized efforts of consumers seeking redress, restitution and remedy for dissatisfaction they have accumulated the question of their standard of living\u201d. The impact of consumerism, thus on the nation\u2019s economy and general well \u2013 being is thus evident. This is essentially a movement against unsafe products and false claims made by producers. The movement got shape in the West. In the USA, the movement was initiated by Ralph Nadar and Rachel Carson. In 1962, John F. Kennedy approved the rights of the consumer through declaring \u201cConsumer Bill of Rights\u201d. The movement got shape in the West. In the USA, the movement was initiated by Ralph Nadar and Rachel Carson. In 1962, John F. Kennedy approved the rights of the consumer through declaring \u201cConsumer Bill of Rights\u201d.<\/p>\r\n \r\n

According to the Bill, the consumer has the following rights:<\/p>\r\n \r\n