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Book Title:
Entrepreneurship development
License:
All Rights Reserved
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Contents
Front Matter
Introduction
1.
Entrepreneur and Entrepreneurship
2.
Social Entrepreneurship
3.
Entrepreneurial Competencies and Behaviour
4.
Micro Entrepreneurship
5.
Women Entrepreneurship Development
6.
Identification of problems and business opportunities
7.
Assessing the viability of enterprise and selection of the product
8.
Creativity and Innovation
9.
Innovative Business Model
10.
Elements of Business Plan & Business Plan Preparation
11.
Enterprise Resource Planning
12.
Sources of Finance
13.
Forms of Business Ownership
14.
Intellectual property management
15.
Institution Support for Small Business
16.
Fundamentals of Finance Management
17.
Fundamentals of accounting
18.
Capital budgeting
19.
Financial Accounting
20.
Management Accounting
21.
Dividend Policy
22.
Concept of Marketing and Marketing Management
23.
Marketing Environment
24.
Consumer behaviour and values
25.
Product Strategy
26.
Product Life Cycle
27.
Product pricing
28.
Advertisement and promotion management
29.
Marketing
30.
Distribution channels
31.
Retail Marketing
32.
Customer Relationship Management
33.
Strategic Management
34.
Internal and External Appraisal in Strategic Management
35.
Strategy Formulation
36.
Business level strategy
37.
Corporate level strategy
38.
Strategy Implementation in Individual Firm
39.
Strategy Implementation in Multiple Markets
Back Matter
Appendix
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Entrepreneurship development
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Metadata
Title
Entrepreneurship development
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