{"id":93,"date":"2019-04-09T10:44:19","date_gmt":"2019-04-09T10:44:19","guid":{"rendered":"http:\/\/aep05.epgpbooks.inflibnet.ac.in\/?post_type=chapter&#038;p=93"},"modified":"2019-04-09T10:45:07","modified_gmt":"2019-04-09T10:45:07","slug":"advocacy-and-action","status":"publish","type":"chapter","link":"https:\/\/ebooks.inflibnet.ac.in\/aep05\/chapter\/advocacy-and-action\/","title":{"rendered":"Advocacy and Action"},"content":{"raw":"<div><span style=\"float: right\"><a href=\"https:\/\/youtu.be\/kO4nhXWvdDk\" target=\"_blank\" rel=\"noopener\"><img src=\"http:\/\/epgpbooks.inflibnet.ac.in\/wp-content\/uploads\/2018\/11\/download.png\" alt=\"epgp books\" width=\"75px\" height=\"75px;\" \/><\/a>\r\n<\/span><\/div>\r\n<div>\r\n\r\n<strong>Contents<\/strong>\r\n\r\n&nbsp;\r\n\r\n1.\u00a0 Introduction\r\n\r\n&nbsp;\r\n\r\n2.\u00a0 Definitions of advocacy\r\n\r\n&nbsp;\r\n\r\n3.\u00a0 Models of advocacy\r\n\r\n&nbsp;\r\n\r\n4.\u00a0 Forms of advocacy\r\n\r\n&nbsp;\r\n\r\n5.\u00a0 Advocacy groups\r\n\r\n&nbsp;\r\n\r\n6.\u00a0 Standards for advocacy services\r\n\r\n&nbsp;\r\n\r\n7.\u00a0 Advocacy as a tool of social action\r\n\r\n&nbsp;\r\n\r\n8.\u00a0 Advocacy as identified as a professional tool of social action.\r\n\r\n&nbsp;\r\n\r\n9.\u00a0 Components of advocacy in social action and social work\r\n\r\n&nbsp;\r\n\r\n10.\u00a0 Strategies used in advocacy in social action\r\n\r\n&nbsp;\r\n\r\n11.\u00a0 Summary\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n<\/div>\r\n<div>\r\n\r\n<strong>1) LEARNING OUTCOMES<\/strong>\r\n\r\n&nbsp;\r\n\r\nAfter studying this module, you shall be able to\r\n\r\n&nbsp;\r\n\r\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Understand the basic concept and context of advocacy\r\n\r\n&nbsp;\r\n\r\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Analyse the relevance of advocacy in social work and social action practice and\r\n\r\n&nbsp;\r\n\r\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Evaluate the role of advocacy in social change and development\r\n\r\n&nbsp;\r\n\r\n<strong>2)\u00a0 <\/strong><strong>INTRODUCTION<\/strong>\r\n\r\n&nbsp;\r\n<p style=\"text-align: justify\">Social workers often work with people who are disempowered and disenfranchised. A core aspect of their role should therefore be to understand peoples need, and work with and on their behalf to help them achieve them to best possible outcomes. Advocacy is a crucial part of this process; it is about taking action to help people say what they want, secure their rights, represent their interests and obtain services they need (Action for Advocacy, 2002).<\/p>\r\n&nbsp;\r\n<p style=\"text-align: justify\">Advocacy supports a variety of methods through which service user needs can be expressed and includes: self advocacy- where individual are empowered to speak for themselves; group advocacy- where people who share a common experience work together to bring about change; citizen advocacy- where a paid advocate or befriender speaks up on behalf of an individual. These can contribute to change in many levels, for the individual, a defined group, or more structurally, impacting on policy, legislation and the upholding of the basic human rights (Bateman,2000).<\/p>\r\n&nbsp;\r\n<p style=\"text-align: justify\">Advocacy can take many forms, but mainly it can be divided into two broad types: people who take action for themselves as individuals, or groups; and volunteers or paid professionals speaking up on behalf of others who are unable to do so through difficulties in communication, capacity, discrimination, or powerlessness. The key aspects of advocacy that relate to social work practice are self-advocacy, the role independent advocates, and social workers as play an advocate.<\/p>\r\n&nbsp;\r\n<p style=\"text-align: justify\">Advocacy is seen as one of the key roles of social worker and social workers are expected to challenge and lobby services in order to ensure fair access and treatment. Social workers are often state officials and must take into account their statutory obligations, budgetary and organizational policies, procedural guidance and their code of practice. All of these may constrain their ability to fully advocate on behalf of the person they are working with (Leadbetter, 2002). Advocacy is taking action to help people say what they want, secure their rights, represent their interests and obtain services they needed.<\/p>\r\n&nbsp;\r\n\r\n<\/div>\r\n<div>\r\n\r\n&nbsp;\r\n\r\n<strong>3) DEFINITIONS OF ADVOCACY<\/strong>\r\n\r\n&nbsp;\r\n<p style=\"text-align: justify\">David Brandon defines \u201cadvocacy involves a person(s), either a vulnerable individual or group or their agreed representative, effectively pressing their case with influential others, about situations which either affect them directly or, and more usually, trying to prevent proposed changes which will leave them worse off. Both the intent and outcome of such advocacy should be to increase the individual\u2019s sense of power; help them to feel more confident, to become more assertive and gain increased choices\u201d (David Brandon, 2001).<\/p>\r\n&nbsp;\r\n<p style=\"text-align: justify\">Another definition of \u201csocial work advocacy is the exclusive and mutual representation of clients or a cause in a forum attempting to systematically influence decision making in an unjust or unresponsive system\u201d (Schneider &amp; Lester, 2001).<\/p>\r\n&nbsp;\r\n<p style=\"text-align: justify\">Advocacy can be described \u201cas the process of identifying with and representing a person\u2019s views and concerns, in order to ensure enhanced rights and entitlements, undertaken by someone who has little or no conflict of interest\u201d (Henderson and Pochin, 2001)<\/p>\r\n&nbsp;\r\n<p style=\"text-align: justify\">\u201cAdvocacy is the pursuit of influencing outcomes-including public policy and resource allocation decisions within political, economic, and social systems and institutions \u2014 that directly affect people\u2019s current lives\u201d (Cohen, 2001). Therefore, advocacy can be as a deliberate process of speaking out on issues of concern in order to exert some influence on behalf of ideas or persons.<\/p>\r\n&nbsp;\r\n\r\n<\/div>\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n<strong>In short \u201cAdvocacy\u201d means:<\/strong>\r\n\r\n&nbsp;\r\n<ul>\r\n \t<li style=\"text-align: justify\">Action directed at changing the policies, positions or programs of any type of institution.<\/li>\r\n \t<li style=\"text-align: justify\">A pleading for, defending or recommending an idea before other people<\/li>\r\n \t<li style=\"text-align: justify\">Speaking up, drawing a community\u2019s attention to an important issue, and directing decision-makers towards a solution<\/li>\r\n \t<li style=\"text-align: justify\">Working with other people and organizations to make a difference<\/li>\r\n \t<li style=\"text-align: justify\">Putting a problem on the agenda, providing a solution to that problem and building support for acting on both the problem and solution.<\/li>\r\n \t<li style=\"text-align: justify\">Aim to change an organization internally or to alter an entire system.<\/li>\r\n \t<li style=\"text-align: justify\">Involve many specific, short-term activities to reach a long-term vision of change.<\/li>\r\n \t<li style=\"text-align: justify\">Consisting of different strategies aimed at influencing decision-making at the organizational, local, provincial, national and international levels<\/li>\r\n \t<li style=\"text-align: justify\">Including strategies like lobbying; social marketing, information, education and communication (IEC), community organizing, and\/or many other tactics<\/li>\r\n \t<li>Process of people participating in decision-making processes that affect their lives<\/li>\r\n<\/ul>\r\n&nbsp;\r\n\r\n<strong>4) MODELS OF ADVOCACY<\/strong>\r\n\r\n&nbsp;\r\n\r\nPrior to considering what works, it is important to establish the key models of advocacy identified within the literature. What follows is an overview of each model and the associated key features. They are mainly categorised in to four. They are,\r\n\r\n&nbsp;\r\n\r\n<img class=\"aligncenter size-full wp-image-94\" src=\"http:\/\/aep05.epgpbooks.inflibnet.ac.in\/wp-content\/uploads\/sites\/211\/2019\/04\/Untitled-27.png\" alt=\"\" width=\"791\" height=\"245\" \/>\r\n<div>\r\n\r\n<strong>A. Self-Advocacy Peer Advocacy<\/strong>\r\n\r\n&nbsp;\r\n<p style=\"text-align: justify\">Individuals represent and speak up for themselves, with support, either individually or collectively. This support can be in a paid or unpaid. Key features include:<\/p>\r\n<p style=\"text-align: justify\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Outward-facing model aimed at securing services and supports for the individual.<\/p>\r\n<p style=\"text-align: justify\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Focus on ensuring the person\u2019s voice is heard<\/p>\r\n<p style=\"text-align: justify\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Promotes\u00a0 confidence,\u00a0 skills\u00a0 and\u00a0 knowledge\u00a0 and\u00a0 protection\u00a0 of\u00a0 individual\u00a0 rights (Lawton, 2009).<\/p>\r\n&nbsp;\r\n\r\n<strong>B. Peer Advocacy<\/strong>\r\n\r\n&nbsp;\r\n<p style=\"text-align: justify\">The advocate and the person have a common background, for example, they may have shared experience of service provision, i.e. \u201cexperts by experience\u201d (Monaghan, 2012). Peer advocacy can be conducted on an individual or collective basis and often develops spontaneously, for example in care homes or day care centres. Key features include:<\/p>\r\n<p style=\"text-align: justify\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Focused on common problem solving<\/p>\r\n<p style=\"text-align: justify\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Lessens the imbalance of power between the advocate and their advocacy partner as they have shared experiences<\/p>\r\n<p style=\"text-align: justify\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Most effectively used with specific groups, for example, people with substance<\/p>\r\n<p style=\"text-align: justify\">abuse problems or mental health problems, as they can prefer advocates with similar experiences (SIAA, 2008).<\/p>\r\n&nbsp;\r\n\r\n<strong>C.\u00a0 Volunteer Citizen Advocacy<\/strong>\r\n\r\n&nbsp;\r\n<p style=\"text-align: justify\">Volunteer Citizen Advocacy involves volunteers (unpaid) who are recruited, trained and matched with an individual -generally only one at a time. It involves a one to-one relationship over an extended period and goes beyond befriending - the volunteer represents the views of the person. The partnership is independent, supported, but not influenced by, the advocacy organisation. Key Features:<\/p>\r\n&nbsp;\r\n<p style=\"text-align: justify\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 The relationship between the advocate and the individual (the partnership) is viewed as an outcome in and of itself<\/p>\r\n\r\n<\/div>\r\n<div>\r\n<p style=\"text-align: justify\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 The relationship continues regardless of any presenting \u2018issue\u2019<\/p>\r\n<p style=\"text-align: justify\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Citizen advocates are suppose to use their own networks, as well as community organisations to support them to develop their social networks.<\/p>\r\n&nbsp;\r\n\r\n<strong>D. Independent\/Professional Advocacy<\/strong>\r\n\r\n&nbsp;\r\n<p style=\"text-align: justify\">It\u2019s a partnership between a paid advocate and a person who accesses support. The advocate provides support, information and representation, with the aim of empowering their partner and enabling them to express their needs and choices. This type of advocacy can be undertaken on a short-term or long-term basis. Long-term advocacy work may be required due to changing needs over time and the complexity of issues, for example, with parents with learning disabilities involved in the child protection system. Key features include:<\/p>\r\n&nbsp;\r\n<p style=\"text-align: justify\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Separation from other forms of direct service provision, eg social work<\/p>\r\n<p style=\"text-align: justify\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Independent governance \u2022 Independent funding arrangements (e.g. services are not directly funded by public bodies but via other indirect means, such as pooled budgets)<\/p>\r\n<p style=\"text-align: justify\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Free from conflict of interest \u2022 Individual rather than group advocacy<\/p>\r\n<p style=\"text-align: justify\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Support often provided on a specialist basis, eg capacity, treatment for mental disorder, child protection issues or for specific groups, eg families and\/or carers (Townsley et al, 2009).<\/p>\r\n&nbsp;\r\n\r\n<strong>E.\u00a0 Non-Instructed Advocacy<\/strong>\r\n\r\n&nbsp;\r\n<p style=\"text-align: justify\">Advocacy can be provided to those who are, for reasons of capacity, unable to personally instruct their advocate. This may be because of the person\u2019s limitations in grasping concepts or because they are not able to make others understand their wishes because of significant communication barriers. Capacity to instruct or understand can be diminished for a number of reasons, for example mental health problems, dementia, acquired brain injury, or learning disabilities. However, it should be noted that having one of these conditions does not automatically mean a person lacks capacity. An advocate will observe the partner and their situation, look for alternative means of communication with the partner, gather information from significant others in the partner\u2019s life, if appropriate, and ensure the partner\u2019s rights are upheld. Key features include:<\/p>\r\n&nbsp;\r\n<p style=\"text-align: justify\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 A focus on upholding the persons rights<\/p>\r\n<p style=\"text-align: justify\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Ensuring fair and equal treatment and access to services<\/p>\r\n<p style=\"text-align: justify\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Making certain that decisions are taken with consideration for the individual\u2019s unique preferences and perspectives<\/p>\r\n&nbsp;\r\n\r\n<\/div>\r\n<ul>\r\n \t<li style=\"text-align: justify\">Using as a last resort only when all other attempts at communicating and understanding adults wishes have failed<\/li>\r\n \t<li style=\"text-align: justify\">Trying out a range of methods of communication to ensure the person\u2019s wishes are clear<\/li>\r\n \t<li style=\"text-align: justify\">Using a number of core qualities of life domains, together with relevant legislation, to make comparisons and consider what quality of life or experiences would be usual and acceptable to the general population.<\/li>\r\n<\/ul>\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n<strong>5) <\/strong><strong>FORMS OF ADVOCACY<\/strong>\r\n\r\n&nbsp;\r\n<p style=\"text-align: justify\">There are several forms of advocacy, which each represent a different approach in the way change is brought into society and the most popular form is social justice advocacy. Although it is true, the definitions does not encompass the notions of power relations, people\u2019s participation and a vision of a just society that promoted by social justice advocates. For them, advocacy represents the series of actions taken and issues highlighted to change the \u201cwhat is\u201d into a \u201cwhat should be\u201d, considering that this \u201cwhat should be\u201d is a more decent and a more just society. Those actions, which vary with the political, economical and social environment in which they are conducted, have several points in common. They are:<\/p>\r\n&nbsp;\r\n\r\n<img class=\"aligncenter size-full wp-image-95\" src=\"http:\/\/aep05.epgpbooks.inflibnet.ac.in\/wp-content\/uploads\/sites\/211\/2019\/04\/Untitled-28.png\" alt=\"\" width=\"673\" height=\"405\" \/>\r\n<div>\r\n<p style=\"text-align: justify\">Advocacy Some of the other forms of advocacy include:<\/p>\r\n&nbsp;\r\n<p style=\"text-align: justify\"><strong>Ideological advocacy: <\/strong>In this approach, groups fights, sometimes during protests, to advance their ideas in the decision-making circles.<\/p>\r\n\r\n<\/div>\r\n<p style=\"text-align: justify\"><strong>Mass advocacy: <\/strong>Is any type of action taken by large groups like petitions, demonstrations, etc.<\/p>\r\n<p style=\"text-align: justify\"><strong>Interest-group advocacy: <\/strong>Lobbying is the main tool used by interests groups doing mass advocacy. It is a form of action that does not always succeed at influencing political decision-makers as it requires resources and organization to be effective<\/p>\r\n<p style=\"text-align: justify\"><strong>Bureaucratic advocacy: <\/strong>People considered \u201cexperts\u201d have more chance to succeed at presenting their issues to decision-makers. They use bureaucratic advocacy to influence the agenda, however at a slower pace.<\/p>\r\n<p style=\"text-align: justify\"><strong>Legislative advocacy: <\/strong>Legislative advocacy is the \u201creliance on the state or federal legislative process\u201d as part of a strategy to create change<\/p>\r\n<p style=\"text-align: justify\"><strong>Media advocacy: <\/strong>as a \u201cthe strategic use of the mass media as a resource to advance a social or public policy initiative\u201d. Public Insurance campaigns illustrate how media advocacy was used to fight alcohol and tobacco-related health issues (Jernigan and Wright, 1996.).<\/p>\r\n&nbsp;\r\n<p style=\"text-align: justify\"><strong>6) ADVOCACY GROUPS<\/strong><\/p>\r\n<p style=\"text-align: justify\">Advocacy is led by advocates or, when they are organized in groups as is the case most of the times advocacy groups.<\/p>\r\n&nbsp;\r\n\r\n<img class=\"aligncenter size-full wp-image-96\" src=\"http:\/\/aep05.epgpbooks.inflibnet.ac.in\/wp-content\/uploads\/sites\/211\/2019\/04\/Untitled-29.png\" alt=\"\" width=\"511\" height=\"465\" \/>\r\n<p style=\"text-align: justify\">Advocacy groups are different from political parties, which \u201cseek to influence government policy by governing\u201d (Young and Everritt). They are \u201cany organization that seeks to influence government policy, but not to govern\u201d. This definition includes social movements, sometimes network of organizations that are also focused on encouraging social change. Social movements try to either influence governments or, like the environmental movement, to influence people\u2019s ideas or actions. Today, advocacy groups contribute to democracy in many ways. They have five key functions of advocacy groups:<\/p>\r\n&nbsp;\r\n<p style=\"text-align: justify\"><strong>7) STANDARDS FOR ADVOCACY SERVICES<\/strong><\/p>\r\n<p style=\"text-align: justify\">In order to ensure that advocacy services are provided in a way that effectively meet the needs of people who access support and operate in a way that is underpinned by an evidence base, standards for generic advocacy services have been developed by Action for Advocacy (2006). These standards relate to:<\/p>\r\n<img class=\"aligncenter size-full wp-image-97\" src=\"http:\/\/aep05.epgpbooks.inflibnet.ac.in\/wp-content\/uploads\/sites\/211\/2019\/04\/Untitled-30.png\" alt=\"\" width=\"451\" height=\"393\" \/>\r\n<div>\r\n\r\nFigure 4 Showing the Standards of Advocacy\r\n\r\n&nbsp;\r\n<p style=\"text-align: justify\">These themes are further reflected in the Scottish Independent Advocacy Alliance (SIAA) and Principles and Standards for Independent Advocacy (SIAA, 2008).<\/p>\r\n&nbsp;\r\n\r\n<strong>8) ADVOCACY AS A TOOL OF SOCIAL ACTION<\/strong>\r\n\r\n&nbsp;\r\n<p style=\"text-align: justify\">Advocacy in social action is pleading and fighting for the service for the client(s), whom the service system rejected by using the agency\u2019s services. Before engaging in advocacy, a worker must be sure that the client(s) desire(s) the worker to intervene.<\/p>\r\n&nbsp;\r\n\r\n<\/div>\r\n<p style=\"text-align: justify\">The client should clearly understand the risk involved and the worker should motivate to use the service(s).<\/p>\r\n<p style=\"text-align: justify\">Social action advocacy is exclusive and mutual representation of a client(s) or a cause in a forum, attempting to systematically influence decision making in an unjust or unresponsive system(s). Advocacy as identified as a professional tool of social action.<\/p>\r\n\r\n<ul>\r\n \t<li style=\"text-align: justify\"><strong>9) <\/strong><strong>COMPONENTS OF ADVOCACY IN SOCIAL ACTION AND SOCIAL WORK<\/strong><\/li>\r\n<\/ul>\r\n<strong>\u00a0<\/strong>\r\n\r\nThe five key components advocacies in social action are,\r\n\r\n<strong>\u00a0<\/strong>\r\n<ol>\r\n \t<li style=\"text-align: justify\"><strong>Cause<\/strong>: Whether advocacy is done on behalf of an individual or population, there is always a party or cause that is to be the beneficiary of advocacy efforts<\/li>\r\n \t<li style=\"text-align: justify\"><strong>Outcome<\/strong>: Advocacy efforts are done in order to bring about some change in the status of the beneficiary from being able to receive benefits in the event of case advocacy to changing policies on state or national levels in the event of policy advocacy<\/li>\r\n \t<li style=\"text-align: justify\"><strong>Target Audience<\/strong>: Given the party that is being advocated on behalf of is not considered as being able to bring about these changes in outcomes on their own, advocacy efforts are directed toward specific parties who are considered as able to bringing about these changes in outcomes. This could entail a case worker at a local social service agency helping a client to access services to the United States Congress passing a new law on the provision of services to a certain population.<\/li>\r\n \t<li style=\"text-align: justify\"><strong>Strategies and Tactics<\/strong>: This consists of the plans and activities that the advocating entity will engage in to hopefully influence the target audience and bring about the desired outcome.<\/li>\r\n \t<li style=\"text-align: justify\"><strong>Evaluation<\/strong>: This component has typically not been highlighted in the advocacy literature as McNutt (2011) noted. Yet, without this component, the advocating entity will be \u201cflying blind\u201d in terms of having formative and summative feedback about their advocacy efforts.<\/li>\r\n<\/ol>\r\n<img class=\"aligncenter size-full wp-image-98\" src=\"http:\/\/aep05.epgpbooks.inflibnet.ac.in\/wp-content\/uploads\/sites\/211\/2019\/04\/Untitled-31.png\" alt=\"\" width=\"655\" height=\"319\" \/>\r\n<div>\r\n\r\n<strong>10) STRATEGIES USED FOR ADVOCACY IN SOCIAL ACTION<\/strong>\r\n\r\n&nbsp;\r\n<p style=\"text-align: justify\">The word strategy comes from the Greek word \u201cstrategia.\u201d It is a broad plan for achieving an end. Often citizens and their organizations use a combination of several different strategies to achieve their advocacy goals. These advocacy and empowerment strategies are classified into six categories based on their main purpose or core activity. They are:<\/p>\r\n<p style=\"text-align: justify\"><strong>I.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong><strong>Building the Constituency for Change: <\/strong>Main purpose is to raise political awareness, organize and mobilize those directly affected by the problem\/issue, or<\/p>\r\n<p style=\"text-align: justify\">who are interested in it, to get involved and take action.<\/p>\r\n&nbsp;\r\n<p style=\"text-align: justify\"><strong>II.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong><strong>Co-Operation Strategies: <\/strong>Main purpose is to build collaboration between community groups, the state and\/or business sectors to disseminate innovations, provide state services, or improve local infrastructure.<\/p>\r\n<strong>\u00a0<\/strong>\r\n<p style=\"text-align: justify\"><strong>III.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong><strong>Education Strategies: <\/strong>Main purpose is to educate and raise critical consciousness by providing information and encouraging analysis for the development of policy alternatives; involves strengthening citizens\u2019 capacity to<\/p>\r\n&nbsp;\r\n<p style=\"text-align: justify\">raise their voices, and to collaborate in the gathering of data to use as evidence to build the case for change.<\/p>\r\n&nbsp;\r\n<p style=\"text-align: justify\"><strong>IV.<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <strong>Persuasion Strategies: <\/strong>Main purpose is to use information, analysis and citizen mobilization to press for change. Often involves lobbying and using the mass media and new media to influence policy makers and public opinion and create the momentum for change. Strong communication and negotiation skills are the keys to success in using this strategy.<\/p>\r\n<p style=\"text-align: justify\"><strong>V.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong><strong>Litigation Strategies: <\/strong>Main purpose is to promote social and economic change by using the court system to test and challenge unfair laws and institutions.<\/p>\r\n\r\n<\/div>\r\n<div>\r\n\r\n&nbsp;\r\n<p style=\"text-align: justify\"><strong>VI.<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <strong>Confrontation Strategies: <\/strong>Main purpose is to use direct action to challenge and draw attention to negative policy impacts and to bring greater pressure for political change than in other strategies; can involve non-violent or violent approaches to direct action.<\/p>\r\n<p style=\"text-align: justify\"><strong>11) TACTICS USED FOR ADVOCACY IN SOCIAL ACTION<\/strong><\/p>\r\n<p style=\"text-align: justify\">Tactics are the immediate steps or activities pursued to achieve objectives. Some of advocacy tactics used in social action are,<\/p>\r\n&nbsp;\r\n<p style=\"text-align: justify\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Conscientization and awareness campaigns using popular theatre, puppets, songs<\/p>\r\n<p style=\"text-align: justify\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Lobbying to influence policymakers or for legislative change<\/p>\r\n<p style=\"text-align: justify\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Civil disobedience to prompt court action to challenge existing laws<\/p>\r\n<p style=\"text-align: justify\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Networking and coalition building<\/p>\r\n<p style=\"text-align: justify\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Co-operation between public and private sector institutions and other civil society groups<\/p>\r\n<p style=\"text-align: justify\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Mass media events, press conferences, news releases, editorial mailings<\/p>\r\n<p style=\"text-align: justify\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Coordinated national and international actions: global marches<\/p>\r\n<p style=\"text-align: justify\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Non-violent direct action: demonstrations, sit-ins, information pickets, hunger strikes, padyatras (foot march)<\/p>\r\n&nbsp;\r\n<p style=\"text-align: justify\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Virtual activism through ICTs: e-petitions, virtual sit-ins, e-actions, e-conferences<\/p>\r\n<p style=\"text-align: justify\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Participatory action research<\/p>\r\n<p style=\"text-align: justify\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Public awareness workshops<\/p>\r\n<p style=\"text-align: justify\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Conferences, seminars, \"alternative\" summits<\/p>\r\n<p style=\"text-align: justify\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Public hearings<\/p>\r\n<p style=\"text-align: justify\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Voter registration and voter education<\/p>\r\n<p style=\"text-align: justify\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Accountability sessions with government officials, elected representatives<\/p>\r\n<p style=\"text-align: justify\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Model projects or pilot programs<\/p>\r\n<p style=\"text-align: justify\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \"Alternative\" policy reports and budgets<\/p>\r\n<p style=\"text-align: justify\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Public opinion polling<\/p>\r\n<p style=\"text-align: justify\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Letter writing to editors, decision-makers, policymakers<\/p>\r\n<p style=\"text-align: justify\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Petitions<\/p>\r\n<p style=\"text-align: justify\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Consumer and other economic boycotts<\/p>\r\n<p style=\"text-align: justify\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Eco-terrorism: blockades<\/p>\r\n<p style=\"text-align: justify\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Stockholder buy-ins<\/p>\r\n<p style=\"text-align: justify\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Charters (Peaceful Schools)<\/p>\r\n<p style=\"text-align: justify\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Fact sheets and information kits<\/p>\r\n<p style=\"text-align: justify\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Buttons, T-shirts, colour ribbons for visual identity with a campaign<\/p>\r\n<p style=\"text-align: justify\"><\/p>\r\n\r\n<\/div>\r\n&nbsp;\r\n\r\n<strong>12) SUMMARY<\/strong>\r\n\r\n&nbsp;\r\n<p style=\"text-align: justify\">Social action as a practice is not nascent in India. The tradition of influencing public policy, for eradicating social evils, goes back to the nineteenth century social reformers like Raja Ram Mohan Roy. The legacy of Bal Gangadhar Tilak, Mahatma Gandhi, Thanthai Periyar and Ambedkar gives significant insight into the indigenous and effective advocacy methods practised. In India, there have been social action efforts on issues related to environmental degradation, rights of the Dalits and Tribes, women\u2019s rights and civil rights, nuclear installations, land alienation of tribes, child labour, unorganised working sector, drug and forest policies and many other issues. In many of the relatively effective social action efforts, mass mobilisation, improvised methods of non-violent protest and persuasion, public interest litigation, legislative advocacy, lobbying the bureaucrats and media advocacy were strategically and simultaneously used to build up an effective public argument. In some of the ongoing campaigns like Save Narmada Movement, grassroots mobilisation was combined with other advocacy strategies such as activating global pressure through international advocacy groups and development lobbies (Srinivasan 1992).<\/p>\r\n\r\n<table>\r\n<tbody>\r\n<tr>\r\n<td><strong>you can view video on Advocacy and Action<\/strong><\/td>\r\n<td><a href=\"https:\/\/youtu.be\/kO4nhXWvdDk\" target=\"_blank\" rel=\"noopener\"><img class=\"alignnone wp-image-120\" src=\"http:\/\/epgpbooks.inflibnet.ac.in\/wp-content\/uploads\/2018\/11\/download.png\" alt=\"\" width=\"36\" height=\"36\" \/><\/a><\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n&nbsp;\r\n\r\n<strong>References<\/strong>\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n<ul>\r\n \t<li style=\"text-align: justify\">\u00d8 Action for Advocacy (2002) The Advocacy Charter. London: Action for advocacy<\/li>\r\n \t<li style=\"text-align: justify\">\u00d8 Advocacy (2008) Encyclopaedia of Social Work 20th Edition (Eds) Terry Mizrahi&amp; Larry E. Davis, Volume 1, Oxford University Press (Pp. 59-65).<\/li>\r\n \t<li style=\"text-align: justify\">\u00d8 Advocacy Movements for Health, Housing, Environment, Women &amp; Children\u2019s Rights,Farmers, Dalits, Human Rights.<\/li>\r\n \t<li style=\"text-align: justify\">\u00d8 Bateman, N. (2000) Advocacy skills for Health and Social Care Professionals, London: Jassica Kingsely Publishers.<\/li>\r\n \t<li style=\"text-align: justify\">\u00d8 Lawton A (2006) Supporting self-advocacy, Stakeholder Position Paper 06 London: SCIE http:\/\/www.scie.org.uk\/ publications\/position papers\/pp06.asp<\/li>\r\n \t<li style=\"text-align: justify\">\u00d8 McNutt, J. (2011). Is social work advocacy worth the cost? Issues and barriers to an economic analysis of social work political practice. Research on Social Work Practice, 21(4), 397\u2013403.<\/li>\r\n \t<li style=\"text-align: justify\">\u00d8 Monaghan J (2012) Advocacy resource exchange: Achieving excellence in advocacy services: an evaluation report 2009-2012 www.advocacyresource.org.uk\/file. php?filename=\/...2012-1.pdf<\/li>\r\n<\/ul>\r\n<ul style=\"text-align: justify\">\r\n \t<li>\u00d8 SIAA (2008) Principles and standards for independent advocacy, Edinburgh: SIAA: http:\/\/www.siaa.org.uk\/images\/ stories\/siaaprinciples%26standardsforweb.pdf<\/li>\r\n \t<li>\u00d8 Srinivasan S. (1992) Content and Context of Advocacy in India, DISHA, Ahmedabad.<\/li>\r\n \t<li>\u00d8 Townsley R,\u00a0 Marriot\u00a0 A\u00a0 and\u00a0 Ward\u00a0 L\u00a0 (2009) Access\u00a0 to\u00a0 independent\u00a0 advocacy:\u00a0 An evidence review, London: Office for Disability Issues <a style=\"text-align: initial;font-size: 1em\" href=\"http:\/\/odi.dwp.gov.uk\/docs\/res\/iar\/iar-full.pdf\">http:\/\/odi.dwp.gov.uk\/docs\/res\/iar\/iar-full.pdf<\/a><\/li>\r\n<\/ul>\r\n<ul>\r\n \t<li style=\"text-align: justify\">\u00d8 Leadbetter, M (2002). Empowerment and Advocacy, in R. Adam, L. Damnclli and M. Payne (eds), Social Work Theme Issues and Critical Debates: Basingstoke: Palgrave. Pp. 200-208.<\/li>\r\n \t<li style=\"text-align: justify\">\u00d8 Schneider, R. and Lester, L. (2001) Social Work Advocacy: A New Framework for Action, Belmont CA, Brooks Cole.<\/li>\r\n \t<li style=\"text-align: justify\">\u00d8 Advocacy and Social Work Practice by Wilks, Tom.<\/li>\r\n<\/ul>","rendered":"<div><span style=\"float: right\"><a href=\"https:\/\/youtu.be\/kO4nhXWvdDk\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"http:\/\/epgpbooks.inflibnet.ac.in\/wp-content\/uploads\/2018\/11\/download.png\" alt=\"epgp books\" width=\"75px\" height=\"75px;\" \/><\/a><br \/>\n<\/span><\/div>\n<div>\n<p><strong>Contents<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>1.\u00a0 Introduction<\/p>\n<p>&nbsp;<\/p>\n<p>2.\u00a0 Definitions of advocacy<\/p>\n<p>&nbsp;<\/p>\n<p>3.\u00a0 Models of advocacy<\/p>\n<p>&nbsp;<\/p>\n<p>4.\u00a0 Forms of advocacy<\/p>\n<p>&nbsp;<\/p>\n<p>5.\u00a0 Advocacy groups<\/p>\n<p>&nbsp;<\/p>\n<p>6.\u00a0 Standards for advocacy services<\/p>\n<p>&nbsp;<\/p>\n<p>7.\u00a0 Advocacy as a tool of social action<\/p>\n<p>&nbsp;<\/p>\n<p>8.\u00a0 Advocacy as identified as a professional tool of social action.<\/p>\n<p>&nbsp;<\/p>\n<p>9.\u00a0 Components of advocacy in social action and social work<\/p>\n<p>&nbsp;<\/p>\n<p>10.\u00a0 Strategies used in advocacy in social action<\/p>\n<p>&nbsp;<\/p>\n<p>11.\u00a0 Summary<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<div>\n<p><strong>1) LEARNING OUTCOMES<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>After studying this module, you shall be able to<\/p>\n<p>&nbsp;<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Understand the basic concept and context of advocacy<\/p>\n<p>&nbsp;<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Analyse the relevance of advocacy in social work and social action practice and<\/p>\n<p>&nbsp;<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Evaluate the role of advocacy in social change and development<\/p>\n<p>&nbsp;<\/p>\n<p><strong>2)\u00a0 <\/strong><strong>INTRODUCTION<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify\">Social workers often work with people who are disempowered and disenfranchised. A core aspect of their role should therefore be to understand peoples need, and work with and on their behalf to help them achieve them to best possible outcomes. Advocacy is a crucial part of this process; it is about taking action to help people say what they want, secure their rights, represent their interests and obtain services they need (Action for Advocacy, 2002).<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify\">Advocacy supports a variety of methods through which service user needs can be expressed and includes: self advocacy- where individual are empowered to speak for themselves; group advocacy- where people who share a common experience work together to bring about change; citizen advocacy- where a paid advocate or befriender speaks up on behalf of an individual. These can contribute to change in many levels, for the individual, a defined group, or more structurally, impacting on policy, legislation and the upholding of the basic human rights (Bateman,2000).<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify\">Advocacy can take many forms, but mainly it can be divided into two broad types: people who take action for themselves as individuals, or groups; and volunteers or paid professionals speaking up on behalf of others who are unable to do so through difficulties in communication, capacity, discrimination, or powerlessness. The key aspects of advocacy that relate to social work practice are self-advocacy, the role independent advocates, and social workers as play an advocate.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify\">Advocacy is seen as one of the key roles of social worker and social workers are expected to challenge and lobby services in order to ensure fair access and treatment. Social workers are often state officials and must take into account their statutory obligations, budgetary and organizational policies, procedural guidance and their code of practice. All of these may constrain their ability to fully advocate on behalf of the person they are working with (Leadbetter, 2002). Advocacy is taking action to help people say what they want, secure their rights, represent their interests and obtain services they needed.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<div>\n<p>&nbsp;<\/p>\n<p><strong>3) DEFINITIONS OF ADVOCACY<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify\">David Brandon defines \u201cadvocacy involves a person(s), either a vulnerable individual or group or their agreed representative, effectively pressing their case with influential others, about situations which either affect them directly or, and more usually, trying to prevent proposed changes which will leave them worse off. Both the intent and outcome of such advocacy should be to increase the individual\u2019s sense of power; help them to feel more confident, to become more assertive and gain increased choices\u201d (David Brandon, 2001).<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify\">Another definition of \u201csocial work advocacy is the exclusive and mutual representation of clients or a cause in a forum attempting to systematically influence decision making in an unjust or unresponsive system\u201d (Schneider &amp; Lester, 2001).<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify\">Advocacy can be described \u201cas the process of identifying with and representing a person\u2019s views and concerns, in order to ensure enhanced rights and entitlements, undertaken by someone who has little or no conflict of interest\u201d (Henderson and Pochin, 2001)<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify\">\u201cAdvocacy is the pursuit of influencing outcomes-including public policy and resource allocation decisions within political, economic, and social systems and institutions \u2014 that directly affect people\u2019s current lives\u201d (Cohen, 2001). Therefore, advocacy can be as a deliberate process of speaking out on issues of concern in order to exert some influence on behalf of ideas or persons.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>In short \u201cAdvocacy\u201d means:<\/strong><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"text-align: justify\">Action directed at changing the policies, positions or programs of any type of institution.<\/li>\n<li style=\"text-align: justify\">A pleading for, defending or recommending an idea before other people<\/li>\n<li style=\"text-align: justify\">Speaking up, drawing a community\u2019s attention to an important issue, and directing decision-makers towards a solution<\/li>\n<li style=\"text-align: justify\">Working with other people and organizations to make a difference<\/li>\n<li style=\"text-align: justify\">Putting a problem on the agenda, providing a solution to that problem and building support for acting on both the problem and solution.<\/li>\n<li style=\"text-align: justify\">Aim to change an organization internally or to alter an entire system.<\/li>\n<li style=\"text-align: justify\">Involve many specific, short-term activities to reach a long-term vision of change.<\/li>\n<li style=\"text-align: justify\">Consisting of different strategies aimed at influencing decision-making at the organizational, local, provincial, national and international levels<\/li>\n<li style=\"text-align: justify\">Including strategies like lobbying; social marketing, information, education and communication (IEC), community organizing, and\/or many other tactics<\/li>\n<li>Process of people participating in decision-making processes that affect their lives<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>4) MODELS OF ADVOCACY<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Prior to considering what works, it is important to establish the key models of advocacy identified within the literature. What follows is an overview of each model and the associated key features. They are mainly categorised in to four. They are,<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-94\" src=\"http:\/\/aep05.epgpbooks.inflibnet.ac.in\/wp-content\/uploads\/sites\/211\/2019\/04\/Untitled-27.png\" alt=\"\" width=\"791\" height=\"245\" srcset=\"https:\/\/ebooks.inflibnet.ac.in\/aep05\/wp-content\/uploads\/sites\/211\/2019\/04\/Untitled-27.png 791w, https:\/\/ebooks.inflibnet.ac.in\/aep05\/wp-content\/uploads\/sites\/211\/2019\/04\/Untitled-27-300x93.png 300w, https:\/\/ebooks.inflibnet.ac.in\/aep05\/wp-content\/uploads\/sites\/211\/2019\/04\/Untitled-27-768x238.png 768w, https:\/\/ebooks.inflibnet.ac.in\/aep05\/wp-content\/uploads\/sites\/211\/2019\/04\/Untitled-27-65x20.png 65w, https:\/\/ebooks.inflibnet.ac.in\/aep05\/wp-content\/uploads\/sites\/211\/2019\/04\/Untitled-27-225x70.png 225w, https:\/\/ebooks.inflibnet.ac.in\/aep05\/wp-content\/uploads\/sites\/211\/2019\/04\/Untitled-27-350x108.png 350w\" sizes=\"auto, (max-width: 791px) 100vw, 791px\" \/><\/p>\n<div>\n<p><strong>A. Self-Advocacy Peer Advocacy<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify\">Individuals represent and speak up for themselves, with support, either individually or collectively. This support can be in a paid or unpaid. Key features include:<\/p>\n<p style=\"text-align: justify\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Outward-facing model aimed at securing services and supports for the individual.<\/p>\n<p style=\"text-align: justify\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Focus on ensuring the person\u2019s voice is heard<\/p>\n<p style=\"text-align: justify\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Promotes\u00a0 confidence,\u00a0 skills\u00a0 and\u00a0 knowledge\u00a0 and\u00a0 protection\u00a0 of\u00a0 individual\u00a0 rights (Lawton, 2009).<\/p>\n<p>&nbsp;<\/p>\n<p><strong>B. Peer Advocacy<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify\">The advocate and the person have a common background, for example, they may have shared experience of service provision, i.e. \u201cexperts by experience\u201d (Monaghan, 2012). Peer advocacy can be conducted on an individual or collective basis and often develops spontaneously, for example in care homes or day care centres. Key features include:<\/p>\n<p style=\"text-align: justify\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Focused on common problem solving<\/p>\n<p style=\"text-align: justify\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Lessens the imbalance of power between the advocate and their advocacy partner as they have shared experiences<\/p>\n<p style=\"text-align: justify\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Most effectively used with specific groups, for example, people with substance<\/p>\n<p style=\"text-align: justify\">abuse problems or mental health problems, as they can prefer advocates with similar experiences (SIAA, 2008).<\/p>\n<p>&nbsp;<\/p>\n<p><strong>C.\u00a0 Volunteer Citizen Advocacy<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify\">Volunteer Citizen Advocacy involves volunteers (unpaid) who are recruited, trained and matched with an individual -generally only one at a time. It involves a one to-one relationship over an extended period and goes beyond befriending &#8211; the volunteer represents the views of the person. The partnership is independent, supported, but not influenced by, the advocacy organisation. Key Features:<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 The relationship between the advocate and the individual (the partnership) is viewed as an outcome in and of itself<\/p>\n<\/div>\n<div>\n<p style=\"text-align: justify\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 The relationship continues regardless of any presenting \u2018issue\u2019<\/p>\n<p style=\"text-align: justify\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Citizen advocates are suppose to use their own networks, as well as community organisations to support them to develop their social networks.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>D. Independent\/Professional Advocacy<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify\">It\u2019s a partnership between a paid advocate and a person who accesses support. The advocate provides support, information and representation, with the aim of empowering their partner and enabling them to express their needs and choices. This type of advocacy can be undertaken on a short-term or long-term basis. Long-term advocacy work may be required due to changing needs over time and the complexity of issues, for example, with parents with learning disabilities involved in the child protection system. Key features include:<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Separation from other forms of direct service provision, eg social work<\/p>\n<p style=\"text-align: justify\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Independent governance \u2022 Independent funding arrangements (e.g. services are not directly funded by public bodies but via other indirect means, such as pooled budgets)<\/p>\n<p style=\"text-align: justify\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Free from conflict of interest \u2022 Individual rather than group advocacy<\/p>\n<p style=\"text-align: justify\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Support often provided on a specialist basis, eg capacity, treatment for mental disorder, child protection issues or for specific groups, eg families and\/or carers (Townsley et al, 2009).<\/p>\n<p>&nbsp;<\/p>\n<p><strong>E.\u00a0 Non-Instructed Advocacy<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify\">Advocacy can be provided to those who are, for reasons of capacity, unable to personally instruct their advocate. This may be because of the person\u2019s limitations in grasping concepts or because they are not able to make others understand their wishes because of significant communication barriers. Capacity to instruct or understand can be diminished for a number of reasons, for example mental health problems, dementia, acquired brain injury, or learning disabilities. However, it should be noted that having one of these conditions does not automatically mean a person lacks capacity. An advocate will observe the partner and their situation, look for alternative means of communication with the partner, gather information from significant others in the partner\u2019s life, if appropriate, and ensure the partner\u2019s rights are upheld. Key features include:<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 A focus on upholding the persons rights<\/p>\n<p style=\"text-align: justify\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Ensuring fair and equal treatment and access to services<\/p>\n<p style=\"text-align: justify\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Making certain that decisions are taken with consideration for the individual\u2019s unique preferences and perspectives<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<ul>\n<li style=\"text-align: justify\">Using as a last resort only when all other attempts at communicating and understanding adults wishes have failed<\/li>\n<li style=\"text-align: justify\">Trying out a range of methods of communication to ensure the person\u2019s wishes are clear<\/li>\n<li style=\"text-align: justify\">Using a number of core qualities of life domains, together with relevant legislation, to make comparisons and consider what quality of life or experiences would be usual and acceptable to the general population.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>5) <\/strong><strong>FORMS OF ADVOCACY<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify\">There are several forms of advocacy, which each represent a different approach in the way change is brought into society and the most popular form is social justice advocacy. Although it is true, the definitions does not encompass the notions of power relations, people\u2019s participation and a vision of a just society that promoted by social justice advocates. For them, advocacy represents the series of actions taken and issues highlighted to change the \u201cwhat is\u201d into a \u201cwhat should be\u201d, considering that this \u201cwhat should be\u201d is a more decent and a more just society. Those actions, which vary with the political, economical and social environment in which they are conducted, have several points in common. They are:<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-95\" src=\"http:\/\/aep05.epgpbooks.inflibnet.ac.in\/wp-content\/uploads\/sites\/211\/2019\/04\/Untitled-28.png\" alt=\"\" width=\"673\" height=\"405\" srcset=\"https:\/\/ebooks.inflibnet.ac.in\/aep05\/wp-content\/uploads\/sites\/211\/2019\/04\/Untitled-28.png 673w, https:\/\/ebooks.inflibnet.ac.in\/aep05\/wp-content\/uploads\/sites\/211\/2019\/04\/Untitled-28-300x181.png 300w, https:\/\/ebooks.inflibnet.ac.in\/aep05\/wp-content\/uploads\/sites\/211\/2019\/04\/Untitled-28-65x39.png 65w, https:\/\/ebooks.inflibnet.ac.in\/aep05\/wp-content\/uploads\/sites\/211\/2019\/04\/Untitled-28-225x135.png 225w, https:\/\/ebooks.inflibnet.ac.in\/aep05\/wp-content\/uploads\/sites\/211\/2019\/04\/Untitled-28-350x211.png 350w\" sizes=\"auto, (max-width: 673px) 100vw, 673px\" \/><\/p>\n<div>\n<p style=\"text-align: justify\">Advocacy Some of the other forms of advocacy include:<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify\"><strong>Ideological advocacy: <\/strong>In this approach, groups fights, sometimes during protests, to advance their ideas in the decision-making circles.<\/p>\n<\/div>\n<p style=\"text-align: justify\"><strong>Mass advocacy: <\/strong>Is any type of action taken by large groups like petitions, demonstrations, etc.<\/p>\n<p style=\"text-align: justify\"><strong>Interest-group advocacy: <\/strong>Lobbying is the main tool used by interests groups doing mass advocacy. It is a form of action that does not always succeed at influencing political decision-makers as it requires resources and organization to be effective<\/p>\n<p style=\"text-align: justify\"><strong>Bureaucratic advocacy: <\/strong>People considered \u201cexperts\u201d have more chance to succeed at presenting their issues to decision-makers. They use bureaucratic advocacy to influence the agenda, however at a slower pace.<\/p>\n<p style=\"text-align: justify\"><strong>Legislative advocacy: <\/strong>Legislative advocacy is the \u201creliance on the state or federal legislative process\u201d as part of a strategy to create change<\/p>\n<p style=\"text-align: justify\"><strong>Media advocacy: <\/strong>as a \u201cthe strategic use of the mass media as a resource to advance a social or public policy initiative\u201d. Public Insurance campaigns illustrate how media advocacy was used to fight alcohol and tobacco-related health issues (Jernigan and Wright, 1996.).<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify\"><strong>6) ADVOCACY GROUPS<\/strong><\/p>\n<p style=\"text-align: justify\">Advocacy is led by advocates or, when they are organized in groups as is the case most of the times advocacy groups.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-96\" src=\"http:\/\/aep05.epgpbooks.inflibnet.ac.in\/wp-content\/uploads\/sites\/211\/2019\/04\/Untitled-29.png\" alt=\"\" width=\"511\" height=\"465\" srcset=\"https:\/\/ebooks.inflibnet.ac.in\/aep05\/wp-content\/uploads\/sites\/211\/2019\/04\/Untitled-29.png 511w, https:\/\/ebooks.inflibnet.ac.in\/aep05\/wp-content\/uploads\/sites\/211\/2019\/04\/Untitled-29-300x273.png 300w, https:\/\/ebooks.inflibnet.ac.in\/aep05\/wp-content\/uploads\/sites\/211\/2019\/04\/Untitled-29-65x59.png 65w, https:\/\/ebooks.inflibnet.ac.in\/aep05\/wp-content\/uploads\/sites\/211\/2019\/04\/Untitled-29-225x205.png 225w, https:\/\/ebooks.inflibnet.ac.in\/aep05\/wp-content\/uploads\/sites\/211\/2019\/04\/Untitled-29-350x318.png 350w\" sizes=\"auto, (max-width: 511px) 100vw, 511px\" \/><\/p>\n<p style=\"text-align: justify\">Advocacy groups are different from political parties, which \u201cseek to influence government policy by governing\u201d (Young and Everritt). They are \u201cany organization that seeks to influence government policy, but not to govern\u201d. This definition includes social movements, sometimes network of organizations that are also focused on encouraging social change. Social movements try to either influence governments or, like the environmental movement, to influence people\u2019s ideas or actions. Today, advocacy groups contribute to democracy in many ways. They have five key functions of advocacy groups:<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify\"><strong>7) STANDARDS FOR ADVOCACY SERVICES<\/strong><\/p>\n<p style=\"text-align: justify\">In order to ensure that advocacy services are provided in a way that effectively meet the needs of people who access support and operate in a way that is underpinned by an evidence base, standards for generic advocacy services have been developed by Action for Advocacy (2006). These standards relate to:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-97\" src=\"http:\/\/aep05.epgpbooks.inflibnet.ac.in\/wp-content\/uploads\/sites\/211\/2019\/04\/Untitled-30.png\" alt=\"\" width=\"451\" height=\"393\" srcset=\"https:\/\/ebooks.inflibnet.ac.in\/aep05\/wp-content\/uploads\/sites\/211\/2019\/04\/Untitled-30.png 451w, https:\/\/ebooks.inflibnet.ac.in\/aep05\/wp-content\/uploads\/sites\/211\/2019\/04\/Untitled-30-300x261.png 300w, https:\/\/ebooks.inflibnet.ac.in\/aep05\/wp-content\/uploads\/sites\/211\/2019\/04\/Untitled-30-65x57.png 65w, https:\/\/ebooks.inflibnet.ac.in\/aep05\/wp-content\/uploads\/sites\/211\/2019\/04\/Untitled-30-225x196.png 225w, https:\/\/ebooks.inflibnet.ac.in\/aep05\/wp-content\/uploads\/sites\/211\/2019\/04\/Untitled-30-350x305.png 350w\" sizes=\"auto, (max-width: 451px) 100vw, 451px\" \/><\/p>\n<div>\n<p>Figure 4 Showing the Standards of Advocacy<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify\">These themes are further reflected in the Scottish Independent Advocacy Alliance (SIAA) and Principles and Standards for Independent Advocacy (SIAA, 2008).<\/p>\n<p>&nbsp;<\/p>\n<p><strong>8) ADVOCACY AS A TOOL OF SOCIAL ACTION<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify\">Advocacy in social action is pleading and fighting for the service for the client(s), whom the service system rejected by using the agency\u2019s services. Before engaging in advocacy, a worker must be sure that the client(s) desire(s) the worker to intervene.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<p style=\"text-align: justify\">The client should clearly understand the risk involved and the worker should motivate to use the service(s).<\/p>\n<p style=\"text-align: justify\">Social action advocacy is exclusive and mutual representation of a client(s) or a cause in a forum, attempting to systematically influence decision making in an unjust or unresponsive system(s). Advocacy as identified as a professional tool of social action.<\/p>\n<ul>\n<li style=\"text-align: justify\"><strong>9) <\/strong><strong>COMPONENTS OF ADVOCACY IN SOCIAL ACTION AND SOCIAL WORK<\/strong><\/li>\n<\/ul>\n<p><strong>\u00a0<\/strong><\/p>\n<p>The five key components advocacies in social action are,<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<ol>\n<li style=\"text-align: justify\"><strong>Cause<\/strong>: Whether advocacy is done on behalf of an individual or population, there is always a party or cause that is to be the beneficiary of advocacy efforts<\/li>\n<li style=\"text-align: justify\"><strong>Outcome<\/strong>: Advocacy efforts are done in order to bring about some change in the status of the beneficiary from being able to receive benefits in the event of case advocacy to changing policies on state or national levels in the event of policy advocacy<\/li>\n<li style=\"text-align: justify\"><strong>Target Audience<\/strong>: Given the party that is being advocated on behalf of is not considered as being able to bring about these changes in outcomes on their own, advocacy efforts are directed toward specific parties who are considered as able to bringing about these changes in outcomes. This could entail a case worker at a local social service agency helping a client to access services to the United States Congress passing a new law on the provision of services to a certain population.<\/li>\n<li style=\"text-align: justify\"><strong>Strategies and Tactics<\/strong>: This consists of the plans and activities that the advocating entity will engage in to hopefully influence the target audience and bring about the desired outcome.<\/li>\n<li style=\"text-align: justify\"><strong>Evaluation<\/strong>: This component has typically not been highlighted in the advocacy literature as McNutt (2011) noted. Yet, without this component, the advocating entity will be \u201cflying blind\u201d in terms of having formative and summative feedback about their advocacy efforts.<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-98\" src=\"http:\/\/aep05.epgpbooks.inflibnet.ac.in\/wp-content\/uploads\/sites\/211\/2019\/04\/Untitled-31.png\" alt=\"\" width=\"655\" height=\"319\" srcset=\"https:\/\/ebooks.inflibnet.ac.in\/aep05\/wp-content\/uploads\/sites\/211\/2019\/04\/Untitled-31.png 655w, https:\/\/ebooks.inflibnet.ac.in\/aep05\/wp-content\/uploads\/sites\/211\/2019\/04\/Untitled-31-300x146.png 300w, https:\/\/ebooks.inflibnet.ac.in\/aep05\/wp-content\/uploads\/sites\/211\/2019\/04\/Untitled-31-65x32.png 65w, https:\/\/ebooks.inflibnet.ac.in\/aep05\/wp-content\/uploads\/sites\/211\/2019\/04\/Untitled-31-225x110.png 225w, https:\/\/ebooks.inflibnet.ac.in\/aep05\/wp-content\/uploads\/sites\/211\/2019\/04\/Untitled-31-350x170.png 350w\" sizes=\"auto, (max-width: 655px) 100vw, 655px\" \/><\/p>\n<div>\n<p><strong>10) STRATEGIES USED FOR ADVOCACY IN SOCIAL ACTION<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify\">The word strategy comes from the Greek word \u201cstrategia.\u201d It is a broad plan for achieving an end. Often citizens and their organizations use a combination of several different strategies to achieve their advocacy goals. These advocacy and empowerment strategies are classified into six categories based on their main purpose or core activity. They are:<\/p>\n<p style=\"text-align: justify\"><strong>I.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong><strong>Building the Constituency for Change: <\/strong>Main purpose is to raise political awareness, organize and mobilize those directly affected by the problem\/issue, or<\/p>\n<p style=\"text-align: justify\">who are interested in it, to get involved and take action.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify\"><strong>II.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong><strong>Co-Operation Strategies: <\/strong>Main purpose is to build collaboration between community groups, the state and\/or business sectors to disseminate innovations, provide state services, or improve local infrastructure.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p style=\"text-align: justify\"><strong>III.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong><strong>Education Strategies: <\/strong>Main purpose is to educate and raise critical consciousness by providing information and encouraging analysis for the development of policy alternatives; involves strengthening citizens\u2019 capacity to<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify\">raise their voices, and to collaborate in the gathering of data to use as evidence to build the case for change.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify\"><strong>IV.<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <strong>Persuasion Strategies: <\/strong>Main purpose is to use information, analysis and citizen mobilization to press for change. Often involves lobbying and using the mass media and new media to influence policy makers and public opinion and create the momentum for change. Strong communication and negotiation skills are the keys to success in using this strategy.<\/p>\n<p style=\"text-align: justify\"><strong>V.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong><strong>Litigation Strategies: <\/strong>Main purpose is to promote social and economic change by using the court system to test and challenge unfair laws and institutions.<\/p>\n<\/div>\n<div>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify\"><strong>VI.<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <strong>Confrontation Strategies: <\/strong>Main purpose is to use direct action to challenge and draw attention to negative policy impacts and to bring greater pressure for political change than in other strategies; can involve non-violent or violent approaches to direct action.<\/p>\n<p style=\"text-align: justify\"><strong>11) TACTICS USED FOR ADVOCACY IN SOCIAL ACTION<\/strong><\/p>\n<p style=\"text-align: justify\">Tactics are the immediate steps or activities pursued to achieve objectives. Some of advocacy tactics used in social action are,<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Conscientization and awareness campaigns using popular theatre, puppets, songs<\/p>\n<p style=\"text-align: justify\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Lobbying to influence policymakers or for legislative change<\/p>\n<p style=\"text-align: justify\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Civil disobedience to prompt court action to challenge existing laws<\/p>\n<p style=\"text-align: justify\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Networking and coalition building<\/p>\n<p style=\"text-align: justify\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Co-operation between public and private sector institutions and other civil society groups<\/p>\n<p style=\"text-align: justify\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Mass media events, press conferences, news releases, editorial mailings<\/p>\n<p style=\"text-align: justify\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Coordinated national and international actions: global marches<\/p>\n<p style=\"text-align: justify\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Non-violent direct action: demonstrations, sit-ins, information pickets, hunger strikes, padyatras (foot march)<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Virtual activism through ICTs: e-petitions, virtual sit-ins, e-actions, e-conferences<\/p>\n<p style=\"text-align: justify\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Participatory action research<\/p>\n<p style=\"text-align: justify\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Public awareness workshops<\/p>\n<p style=\"text-align: justify\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Conferences, seminars, &#8220;alternative&#8221; summits<\/p>\n<p style=\"text-align: justify\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Public hearings<\/p>\n<p style=\"text-align: justify\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Voter registration and voter education<\/p>\n<p style=\"text-align: justify\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Accountability sessions with government officials, elected representatives<\/p>\n<p style=\"text-align: justify\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Model projects or pilot programs<\/p>\n<p style=\"text-align: justify\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 &#8220;Alternative&#8221; policy reports and budgets<\/p>\n<p style=\"text-align: justify\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Public opinion polling<\/p>\n<p style=\"text-align: justify\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Letter writing to editors, decision-makers, policymakers<\/p>\n<p style=\"text-align: justify\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Petitions<\/p>\n<p style=\"text-align: justify\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Consumer and other economic boycotts<\/p>\n<p style=\"text-align: justify\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Eco-terrorism: blockades<\/p>\n<p style=\"text-align: justify\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Stockholder buy-ins<\/p>\n<p style=\"text-align: justify\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Charters (Peaceful Schools)<\/p>\n<p style=\"text-align: justify\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Fact sheets and information kits<\/p>\n<p style=\"text-align: justify\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Buttons, T-shirts, colour ribbons for visual identity with a campaign<\/p>\n<p style=\"text-align: justify\">\n<\/div>\n<p>&nbsp;<\/p>\n<p><strong>12) SUMMARY<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify\">Social action as a practice is not nascent in India. The tradition of influencing public policy, for eradicating social evils, goes back to the nineteenth century social reformers like Raja Ram Mohan Roy. The legacy of Bal Gangadhar Tilak, Mahatma Gandhi, Thanthai Periyar and Ambedkar gives significant insight into the indigenous and effective advocacy methods practised. In India, there have been social action efforts on issues related to environmental degradation, rights of the Dalits and Tribes, women\u2019s rights and civil rights, nuclear installations, land alienation of tribes, child labour, unorganised working sector, drug and forest policies and many other issues. In many of the relatively effective social action efforts, mass mobilisation, improvised methods of non-violent protest and persuasion, public interest litigation, legislative advocacy, lobbying the bureaucrats and media advocacy were strategically and simultaneously used to build up an effective public argument. In some of the ongoing campaigns like Save Narmada Movement, grassroots mobilisation was combined with other advocacy strategies such as activating global pressure through international advocacy groups and development lobbies (Srinivasan 1992).<\/p>\n<table>\n<tbody>\n<tr>\n<td><strong>you can view video on Advocacy and Action<\/strong><\/td>\n<td><a href=\"https:\/\/youtu.be\/kO4nhXWvdDk\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-120\" src=\"http:\/\/epgpbooks.inflibnet.ac.in\/wp-content\/uploads\/2018\/11\/download.png\" alt=\"\" width=\"36\" height=\"36\" \/><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p><strong>References<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"text-align: justify\">\u00d8 Action for Advocacy (2002) The Advocacy Charter. London: Action for advocacy<\/li>\n<li style=\"text-align: justify\">\u00d8 Advocacy (2008) Encyclopaedia of Social Work 20th Edition (Eds) Terry Mizrahi&amp; Larry E. Davis, Volume 1, Oxford University Press (Pp. 59-65).<\/li>\n<li style=\"text-align: justify\">\u00d8 Advocacy Movements for Health, Housing, Environment, Women &amp; Children\u2019s Rights,Farmers, Dalits, Human Rights.<\/li>\n<li style=\"text-align: justify\">\u00d8 Bateman, N. (2000) Advocacy skills for Health and Social Care Professionals, London: Jassica Kingsely Publishers.<\/li>\n<li style=\"text-align: justify\">\u00d8 Lawton A (2006) Supporting self-advocacy, Stakeholder Position Paper 06 London: SCIE http:\/\/www.scie.org.uk\/ publications\/position papers\/pp06.asp<\/li>\n<li style=\"text-align: justify\">\u00d8 McNutt, J. (2011). Is social work advocacy worth the cost? Issues and barriers to an economic analysis of social work political practice. Research on Social Work Practice, 21(4), 397\u2013403.<\/li>\n<li style=\"text-align: justify\">\u00d8 Monaghan J (2012) Advocacy resource exchange: Achieving excellence in advocacy services: an evaluation report 2009-2012 www.advocacyresource.org.uk\/file. php?filename=\/&#8230;2012-1.pdf<\/li>\n<\/ul>\n<ul style=\"text-align: justify\">\n<li>\u00d8 SIAA (2008) Principles and standards for independent advocacy, Edinburgh: SIAA: http:\/\/www.siaa.org.uk\/images\/ stories\/siaaprinciples%26standardsforweb.pdf<\/li>\n<li>\u00d8 Srinivasan S. (1992) Content and Context of Advocacy in India, DISHA, Ahmedabad.<\/li>\n<li>\u00d8 Townsley R,\u00a0 Marriot\u00a0 A\u00a0 and\u00a0 Ward\u00a0 L\u00a0 (2009) Access\u00a0 to\u00a0 independent\u00a0 advocacy:\u00a0 An evidence review, London: Office for Disability Issues <a style=\"text-align: initial;font-size: 1em\" href=\"http:\/\/odi.dwp.gov.uk\/docs\/res\/iar\/iar-full.pdf\">http:\/\/odi.dwp.gov.uk\/docs\/res\/iar\/iar-full.pdf<\/a><\/li>\n<\/ul>\n<ul>\n<li style=\"text-align: justify\">\u00d8 Leadbetter, M (2002). Empowerment and Advocacy, in R. Adam, L. Damnclli and M. Payne (eds), Social Work Theme Issues and Critical Debates: Basingstoke: Palgrave. Pp. 200-208.<\/li>\n<li style=\"text-align: justify\">\u00d8 Schneider, R. and Lester, L. (2001) Social Work Advocacy: A New Framework for Action, Belmont CA, Brooks Cole.<\/li>\n<li style=\"text-align: justify\">\u00d8 Advocacy and Social Work Practice by Wilks, Tom.<\/li>\n<\/ul>\n","protected":false},"author":3,"menu_order":13,"template":"","meta":{"_acf_changed":false,"pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":["prof-ushvinder-kaur-popli"],"pb_section_license":""},"chapter-type":[],"contributor":[62],"license":[],"class_list":["post-93","chapter","type-chapter","status-publish","hentry","contributor-prof-ushvinder-kaur-popli"],"part":3,"_links":{"self":[{"href":"https:\/\/ebooks.inflibnet.ac.in\/aep05\/wp-json\/pressbooks\/v2\/chapters\/93","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ebooks.inflibnet.ac.in\/aep05\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/ebooks.inflibnet.ac.in\/aep05\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/ebooks.inflibnet.ac.in\/aep05\/wp-json\/wp\/v2\/users\/3"}],"version-history":[{"count":2,"href":"https:\/\/ebooks.inflibnet.ac.in\/aep05\/wp-json\/pressbooks\/v2\/chapters\/93\/revisions"}],"predecessor-version":[{"id":100,"href":"https:\/\/ebooks.inflibnet.ac.in\/aep05\/wp-json\/pressbooks\/v2\/chapters\/93\/revisions\/100"}],"part":[{"href":"https:\/\/ebooks.inflibnet.ac.in\/aep05\/wp-json\/pressbooks\/v2\/parts\/3"}],"metadata":[{"href":"https:\/\/ebooks.inflibnet.ac.in\/aep05\/wp-json\/pressbooks\/v2\/chapters\/93\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/ebooks.inflibnet.ac.in\/aep05\/wp-json\/wp\/v2\/media?parent=93"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/ebooks.inflibnet.ac.in\/aep05\/wp-json\/pressbooks\/v2\/chapter-type?post=93"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/ebooks.inflibnet.ac.in\/aep05\/wp-json\/wp\/v2\/contributor?post=93"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/ebooks.inflibnet.ac.in\/aep05\/wp-json\/wp\/v2\/license?post=93"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}